As in the modern days where fashion is seen through the general media, Balmain had coped up with the ever-changing medium and is known for their campaigns which are set to be released whenever a collection is due to be presented in public. Currently being headed by Olivier Roustering since 2011, Balmain had been well-received after their controversial yet adorable campaign, which stars fashion icon Kim Kardashian and singer-producer Kanye West. …show more content…
“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign,” said Roustering in a fashion-pegged interview. “While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season," Roustering