For a business to be successful, it is imperative proper communication methods are utilized. Without proper communications important details may be overlooked, since the message may not be processed properly or received at all. This assignment involved a video case study of communication styles within a large landscaping company, Plant Fantasies. The video featured the owner, Teresa Carelo and her assistant Steve Martucci. In the video, they each discussed the merits of face to face interactions with employees and clients. The video touched on several factors discussed in the text book, such as: decoding of information (pg316), and choosing the right communication medium (pg 322). Both Carelo, and Martucci favored face to face interactions
