Branding And Advertising In No Logo By Naomi Klein

Branding is how the world of consumerism is revolved around. Consumers in modern day society would purchase a brand depending on the reliability and also depending on the name also. People tend to form brand loyalties allowing them to trust a particular manufacturer. Branding began in an early era in ancient Babylon to entice buyers to purchase goods that had arrived in on ships to allow their goods to differentiate from the others (Quote Website). In the 13th Century in Magna Carta when there was a decline of feudalism trading between the east and west helped changed the standard of living for the better allowing globalization to occur and for people to get a view of what products are being sold in other countries. This is the beginning of when people got paid to advertise merchant’s products and also to brand them to allow them to stand out from competitors. The Industrial Revolution which began …show more content…
Naomi Klein in her novel “No Logo” discusses how the world has become a “new branded world” Klein discusses how “best- known manufacturers no longer produce products and advertise them, but rather buy products and “brand them” (No Logo Quote). Today’s