Brand Love And Loyalty

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Brand emotional connection and loyalty is an artical by Loureiro.S, Ruediger.K, Demetris.V that study combine brand attachment as a cause of brand love and that affective commitment and brand trust both are peacemakers between brand love and loyalty. Although, it used a questionnaire that pre-tested using six car owners personally interviewed in three car dealers. Test the difference between non-hedonic and hedonic products. Used a sample of 374 car owners. The results were (1)brand attachment and brand love are related (2)Brand love strengthen the trust, interest of brands and let them have hope in their future (3)women showed trust and putted that dyadic relationship are important which men didn’t (Loureiro, Ruediger, & Demetris, 2012). …show more content…
Survey was given to customers who shop from retail stores and 246 participants. The study found that Brand loyalty increases when there is a positive customer satisfaction (Ene & Özkaya, 2014).
How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion by Bauer.H, Heinrich.D, Martin.I Analyze that high emotional consumer-brand relationships are led by antecedents and consequences of brand passion. The methodology Used online questionnaire, with the sample of 969 people. Participants were asked about how much they know about the two brands Apple and Porsche. The results were that only brand-related elements such as differentness or the status influence brand passion which affects the purchase of good or a service in the future (Bauer, Heinrich, & Martin, …show more content…
Secondly, it examines the connections between restaurant experiences, brand image, satisfaction, and loyalty in conditions of full-service restaurants. Also, it explores the abating effect of customers' dining motivations on the genesis of brand image. In addition, Questionnaire survey was used in this study. A random sample of 368 participants and they were asked about their experience at a restaurant and brand image. Thus, the results were (1) brand image and customers satisfaction are positively affected by the restaurant's environment and food quality (2) customers understanding of price fairness affect customers satisfaction (3) the growth of customers positive brand image effect loyalty in full-service restaurants (4) the relationship between restaurant experiences and perceptions of brand image are moderated by the customers’ dining motivations (Jin, Lee, & Huffman,

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