Barclays Premier League Organizational Change

Superior Essays
In 1992, on May the first division of football league was resigned and the groups formed “The Super League” later the name was changed to Premier league. This transforming increased the revenue because new TV contract were established, and the revenue that was collected enabled this group of English teams to try to catch up with their Italian and Spanish counterparts especially in the department of money. The Barclays Premier League currently is the biggest constant annual worldwide sporting event. For instance, last season almost 13 million fans attended their matches, and the stadium was occupied more than 92% for the past four seasons in a row. In addition, across nine months per year 380 matches are watched in over 212 territories globally. Moreover, all the matches have coverage of about 720 million households and the estimated cumulative worldwide audience is about 4.7 billion. The aim of this essay is to explain in depth global consumers in the Premier League. Infrastructure imperialism The marketing department of the Premier League has desired to improve sales and also awareness; this will encourage nurturing of the brand worth of this league. The main job of the Premier League club marketing director is focused on boosting the clubs finance through pushing hospitality and ticket sales. Currently, the main focus of Premier League marketing is on brand marketing and also the club emblem (Rosner, & Shropshire, 2011). The Premier League is an association of men football clubs and it is the main football competition and 20m clubs plays part in its contest. Mainly these clubs system operates by relegation and promotion with the Premier Football League. Apart from the English clubs, also Welsh clubs can qualify to participate in the League’s. In addition, the 20 clubs that are members of the Premier League usually act as core shareholders. The season usually starts from August to May, each team usually plays 38 matches; that is, each team usually play in the league only twice- away and home this add up to 380 matches per season. Since the time when this club was started the teams that have own title include Arsenal, Manchester City, Blackburn Rovers, Chelsea, and Manchester United (Rooney & Allen, 2012). For instance, due to the past World Cup success in procuring a lot of United States soccer viewers, the Barclays Premier League are hoping that they will be able to capitalize the media market of the United States so that they can be able to influence and enjoy the deep pockets of the America’s football. The UTV station has once again be re-appointed by the Premier League’s worldwide audio partners up to the time when 2018/ 2019 season …show more content…
Some of these changes are essential because they define the state of Premier League football globally. Main participants in the sector of football who bring about changes include: mass media corporations, player agents, organized labour at state and global levels, merchandise corporations, the global political federation for instance EU, football clubs, and lastly the supporters. Some conflicts have recently arisen mainly over banning players who generally miss the drug tests intentionally (this conflict has been between clubs and player unions against the governing bodies of football), the time and date of club fixtures (supporters against the media companies), and lastly players transfer (clubs against the agents and players) (Brentnall, 2009).
In cultural terms, the modern football generally encourages globalization processes of all its customers. Additionally, the football game also gives an increase to a requirement of relativization in social identification this is known as universalization of particularism; while the social- political frameworks that result as an impact of premier league football is known as particularization of universalization of universalism. The nostalgic construction discoursed within football reflects greatly particular global responses especially to the social changes (Bogusz, et al,
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Additionally, trends toward unification of humankind do not guarantee harmony. Customers globalization usually encourage spatio-cultural terms so as to see the global as one place. Additionally, it facilitates awareness of the global as harboring all people. Rising the humankind conceptions usually reflect a stronger imaging culture that deal with common humanity, constructive inter-cultural dialogue for opening spaces, and also introducing the citizenship principle possibility that emerge inside a global cosmopolis (Lovejoy,

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