Some of these changes are essential because they define the state of Premier League football globally. Main participants in the sector of football who bring about changes include: mass media corporations, player agents, organized labour at state and global levels, merchandise corporations, the global political federation for instance EU, football clubs, and lastly the supporters. Some conflicts have recently arisen mainly over banning players who generally miss the drug tests intentionally (this conflict has been between clubs and player unions against the governing bodies of football), the time and date of club fixtures (supporters against the media companies), and lastly players transfer (clubs against the agents and players) (Brentnall, 2009).
In cultural terms, the modern football generally encourages globalization processes of all its customers. Additionally, the football game also gives an increase to a requirement of relativization in social identification this is known as universalization of particularism; while the social- political frameworks that result as an impact of premier league football is known as particularization of universalization of universalism. The nostalgic construction discoursed within football reflects greatly particular global responses especially to the social changes (Bogusz, et al, …show more content…
Additionally, trends toward unification of humankind do not guarantee harmony. Customers globalization usually encourage spatio-cultural terms so as to see the global as one place. Additionally, it facilitates awareness of the global as harboring all people. Rising the humankind conceptions usually reflect a stronger imaging culture that deal with common humanity, constructive inter-cultural dialogue for opening spaces, and also introducing the citizenship principle possibility that emerge inside a global cosmopolis (Lovejoy,