An industry is a group of businesses that offer similar products and services (Parnell, 2014). AutoZone’s industry would consist of other automobile supply stores that directly compete with the same products like Advance and O’Reilly Auto parts. Parnell (2014) again stated that a firm’s competition is primarily considered their industry. According to the NAICS (2012), these stores are primarily engaged in retailing new, use, or rebuilt auto parts and accessories.
I wouldn’t include new car dealerships in AutoZone’s industry because they don’t really compete against them for business. The case study presented through Parnell (2014), indicated how AutoZone targets older vehicles primarily seven years or older. Just thinking outside the box, I
I wouldn’t include new car dealerships in AutoZone’s industry because they don’t really compete against them for business. The case study presented through Parnell (2014), indicated how AutoZone targets older vehicles primarily seven years or older. Just thinking outside the box, I