A calm wind blows through the field. The farmer extends his worn hand and pulls out a ripe onion. A smile spreads across his face as he imagines the journey of this vegetable, from his field to a factory, then to a middle-age woman’s hips. Each year, one ton of food is consumed by Americans, according to a 2011 survey (“Americans Are Obsessed”). Taking advantage of the amount of food Americans consume, food companies are offering “natural” and “organic” alternatives. One of the newest “all-natural” companies to sprout up is Alexia. But little to the American’s knowledge, Alexia is tricking them. By using different color choices, hidden meanings, and side products Alexia’s advertisement contributes to the growing epidemic of overweight Americans.
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The latest ad for Alexia’s onion rings is a prime example of using color to connect with people. On the ad blue mountains, blue skies, and blue shirts scream out, loud for the eyes to perceive. According to “The Psychology Of Color”, the color blue signifies trust and dependability. It’s reasonable to assume that food companies care what goes into their products. On their product, Alexia states that their products are the best. However, if a consumer glances at the nutrition label, they would notice ingredients that are no better than the fatty acids that other onion rings are made …show more content…
Trying to be more inclusive towards minorities, bigger companies are using more minorities in advertising, but Alexia does not seem to mind using someone who in the majority. This choice is ideal on their part due to the racial bias. Today, a white male is more likely to be trusted than an African-American male. This mindset has been growing quickly since the Civil Rights Movement in the 1960’s. The ad, found in a magazine that has mostly white, female readers, enforces the stereotype that only Caucasian men can be farmers.
As important as the background is, the color choice for the product also has something to tell. According to “The Psychology Of Color”, blue sells trust while green sells healthiness and growth. Both colors shown in the ad magnifies the amount of trust one should feel while looking at Alexa’s products. Using multiple colors in an advertisement adds more meaning to the overall
The latest ad for Alexia’s onion rings is a prime example of using color to connect with people. On the ad blue mountains, blue skies, and blue shirts scream out, loud for the eyes to perceive. According to “The Psychology Of Color”, the color blue signifies trust and dependability. It’s reasonable to assume that food companies care what goes into their products. On their product, Alexia states that their products are the best. However, if a consumer glances at the nutrition label, they would notice ingredients that are no better than the fatty acids that other onion rings are made …show more content…
Trying to be more inclusive towards minorities, bigger companies are using more minorities in advertising, but Alexia does not seem to mind using someone who in the majority. This choice is ideal on their part due to the racial bias. Today, a white male is more likely to be trusted than an African-American male. This mindset has been growing quickly since the Civil Rights Movement in the 1960’s. The ad, found in a magazine that has mostly white, female readers, enforces the stereotype that only Caucasian men can be farmers.
As important as the background is, the color choice for the product also has something to tell. According to “The Psychology Of Color”, blue sells trust while green sells healthiness and growth. Both colors shown in the ad magnifies the amount of trust one should feel while looking at Alexa’s products. Using multiple colors in an advertisement adds more meaning to the overall