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13 Cards in this Set
- Front
- Back
Sales promotions
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All of the incentives offered to customers and channel members to encourage product purchases.
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Consumer promotions
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Incentives directly offered to a firm's customers or potential customers.
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Trade promotions
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Expenditure or incentives used by manufacturers and other members of the marketing channel to purchase goods for eventual sale.
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Freestanding inserts (FSIs)
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Sheets of coupons distributed in newspapers, primarily oh Sunday.
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Cross-ruffing
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The placement of two promotional materials together.
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Promotion-prone consumers
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Consumers who are not brand loyal and regularly respond to promotions, such as coupons price-off plans, or premiums, only purchasing items that are on-deal.
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Brand-loyal customers
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Consumers who purchase only one particular brand and do not substitute, regardless of any deal being offered.
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Price-sensitive consumers
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Consumers for whom price is the primary, if not only, criterion used in making a purchase decision.
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Trade allowances
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Financial incentives to other channel members to motivate them to make purchases.
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Slotting fees
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A form of trade allowance in which are funds charged by retailers to stock new products.
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Exit fees
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Monies paid to remove an item from a retailer's inventory.
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Spiff money
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Rewards given as contest prizes to brokers, retail salespeople, stores, wholesalers, and agents.
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Trade incentive
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Funds given that require the retailer to perform a function in order to receive the dollars.
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