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48 Cards in this Set
- Front
- Back
a relative position in an organization or culture awarded on the basis of accomplishment or mastery of some task |
achieved status |
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VAL2 group that is career oriented and that prefers predictability to risk or self-discovery |
achievers |
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AIO dimensions |
activities, interests and opinions |
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well-off consumers who are stressed or unhappy despite of or even because of their wealth |
affluenza |
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dimensions that contemporary psychographic research attempts to use to group consumers |
AIOs |
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relative position in an organization or culture awarded on the basis of family connections or other factors external to the individual |
ascribed status |
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VAL2 group with strong preferences that favor proven brands |
believers |
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the huge number of consumers around the world who have very low incomes |
bottom of the pyramid |
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the bloc of nations with very rapid economic development: Brazil, Russia, India and China |
BRIC nations |
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a cultural value that emphasizes being open to the world and striving for diverse experiences |
cosmopolitanism |
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a "pecking order" within a culture that dictates which members are relatively higher in status than other members |
dominance-submission hierarchy |
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VAL2 group that tends to be impulsive, young and enjoy offbeat or risky experiences |
experiencers |
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places a large sample of respondents into homogenous groups based on similarities of their overall preferences |
general life-style segmentation |
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the phenomenon in which attractive women tend to marry up |
hierogamy |
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the tendency for individuals to marry others similar to themselves |
homogamy |
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occurs when a person moves from one position to another that's rougly equivilent in social status |
horizontal mobility |
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VALS2 orientation containing consumers that rely on a belief system to make purchase decisions |
ideals orientation |
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VALS2 self-orientations |
Ideals |
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those who feel they are at the mercy of their economic situations |
impotent actors |
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VALS2 group at the top that is composed of successful consumers with many resources; concerned with social issues and open to change |
innovators |
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looks for items that diferentiate between users and non-users of a product |
lifestyle profile |
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Research projects that cluster a large group of consumers into a set of distinct lifestyle groups |
lifestyle segmentation typologies |
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these consumers use luxury goods to says "I've made it." Theydesire to be sucessful and to demonstrate their success to others motivates them to purchase conspicious luxury items |
luxury is a reward |
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these consumers use their money to buy things that will last and have enduring value. They conduct extensive prepurchase research and make logical decisions rather than emotional or implusive choices |
luxury is functional |
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attitudes towards luxury |
luxury is functional |
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these consumers view the purpose of owning luxury to be extremely lavish and self-indulgent; Willing to pay a premium for goods that express their individuality and make others take notice |
luxury is indulgence |
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VAL2 group that is action oriented; tend to focus energy on self-sufficiency; often found working on their cars, canning their own vegetables, or building their own houses |
makers |
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a term analysts use to describe the millions of global consumers now enjoy a level of purchasing power that's sufficient to let them afford many high-quality products |
mass class |
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affluent consumers whose relatively recent acquisition of income rather than ancestry or breeding accounts for their enhanced social mobility |
nouveu riches |
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those who believe they have the ability to take actions that affect their world |
potent actors |
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identifies a target group and then profiles these consumers on product-relevant dimensions |
product-specific profile |
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tailors questions to a product category |
product-specific segmentation study |
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the use of psychological, sociological, and anthropological factors to construct market segments |
psychographics |
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the overall rank of people in a society; people who are grouped within the same social class are approximately equal in terms of their income, occupations and lifestyles |
social class |
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the movement of individuals from one social class to another |
social mobility |
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the process in a social system by which scarce and valuable resources are distributed unequally to status positions that become more or less permenantly ranks in terms of the share of valuable resources each receives |
social stratification |
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the extent to which different indicators of a person's status (income, ethnicity, occupation) are consistent with one another |
status crystalization |
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a ranking of social desirability in terms of consumers' access to resources such as money, education, and luxury goods |
status hierarchy |
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VAL2 group similar to Achievers but with fewer resources; very concerned about the approval of others |
strivers |
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VALS2 group that is at the bottom of the economic ladder. Most concerned with meeting needs of the moment; have limited ability to acquire anything beyond basic goods for survival |
strugglers |
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VAL2 group that tend to be satisfied, reflective and comfortable |
thinkers |
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social classes in the united states |
upper upper |
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a psychographic segmentation system |
Values and Lifestyles System (VALS2) |
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a perspective on social norms and behaviors that tends to differ among social classes |
worldview |
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VAL2 orientation containing consumers that are more competative and who take into account what their peers think about their decisions and how these choices reflecgt on them |
achievement orientation |
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VAL2 orientation containing consumers concerned with the emotional aspects of purchases and the satisfaction that they will personally receive from products and services |
self-expression orientation |
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the purchase and prominent display of luxury goods to provide evidence of a consumer's ability to afford them |
conspicious consumption |
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an effect in which those in a higher social class reproduce less than those in lower classes |
differential fertility |