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7 Cards in this Set
- Front
- Back
Perception |
Process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world |
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Repositioning |
Process by which a company strategically changes the distinct image and identity of that its products, services, and brands |
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Sensation |
Immediate and direct response of the sensory organs to stimuli. |
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Stimulus |
Any unit of input to any of the senses |
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Sensory receptors |
Human organs (eyes, nose, mouth, and skin) that receive sensory inputs |
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Absolute threshold |
The lowest level at which an individual can experience a sensation. The point at which a person can detect a difference between "something" and "nothing" is that person's absolute threshold for that stimulus |
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Sensory adaptation |
"Getting used to" certain sensations and becoming accommodated to a certain level of stimulation. |