Difference Between Social Media And Traditional Marketing

Marketing is a multi-faceted and complex system of symbiotic relationships such as that between traditional marketing strategies and social media marketing strategies. Both employ different methods that mould and shape what consumers are exposed to and both experience a different degree to which consumers influence and are influenced by these attempts at communication.
Those in favour of social media marketing have a tendency to use the word “traditional” to denote a somewhat negative view that it is outdated, in the past and soon to be obsolete. On the other hand social media is viewed as being modern, engaging and the way forward. Traditional media therefore seems to be deemed with a negative connotation whereas social media, a positive one. This article will focus on the two aspects of …show more content…
It eliminates the cost of an expensive and lengthy traditional marketing campaign and ensures that the brand goes in the direction the consumer will respond to. However in most cases social media has little control over the effect the online consumer has on the brand, traditional media can help steer consumers in the right direction by targeting the desired audiences and leading them to its online presence and setting the desired branding effect in motion from the outset.
However, there is no denying that social media is a threat to the traditional marketing paradigm and it is a force that is picking up momentum as the world becomes more technologically savvy. Highlighting this fact are Corstjens and Umblijs (2012) who quote Weed (2010) as saying "Digitisation and globalisation feed off each other creating exponential impact...The more digital you are, the more global you can become. The more global you are, the more digital you can become. You have to be ahead of your consumers in digital, you cannot be at the same level as