In this case, the Rock …show more content…
Fortunately, the chocolate started flying off the shelves and Seymour decided to apply for a loan and purchased his own equipment and building to manufacture his chocolate. First, he began to add additional products and began selling in stores and through the internet to companies and individuals all over the world. In 2002, the company began selling wholesale its chocolate to specialty and gourmet stores, gift basket companies, and coffee shops. By 2009, the company had almost two million in profit, and Seymour was rewarded with Entrepreneur of the year. In early 2010, Seymour was pitching a new business plan for RICC at the Venture Capital Club. Afterwards, some of the members told him that he was thinking too small, and that he needed to reevaluate his plan for growth. Consequently, it is understandable why the negative post upset him, especially while trying to raise capital. Nevertheless, the post was a scathing review of him and his company, and Seymour couldn’t wait to get to work the next day. The