Xerox

Strong brand recognition power can replace the product itself (i.e. Xerox, Vaseline), and when brand names are used as keywords, the search results will result with that brand in the query. Branded keywords generally have a much higher conversion rate that non-branded keywords (Roesler, 2014). An example of product awareness…

Gupta College of Technological Sciences, Asansol Gupta College of Technological Sciences, Asansol was established in the year 2000 by the Trinity Trust. The vision of this college is to impart quality and continuous education to the young talents of the society. They believe that education process should be never ending and one must be open to new thoughts and learning at all times. Their mission is to provide good learning environment in college. The teaching faculty is highly interactive and…

“A young man who does not have what it takes to perform military service is not likely to have what it takes to make a living. Today's military rejects include tomorrow's hard-core unemployed,” John F. Kennedy once said. Only thirty six percent of students that come out of high school choose a career they are interested in. Thirty percent of students enlist into the military straight out of high school. These numbers have dropped since the mandatory draft in 1973. Often, many individuals do not…

Science In the 2nd through 8th century AD, the emperor of china had demanded that the six china confucianism classics be engraved in stone so that the people of China would have a real version of the china confucianism stories. As a result of the engraved texts, Confucian scholars placed black pieces of paper on the engraved sculptures and rub charcoal or graphite on the paper to have white texts against a dark paper and the emperors carved texts in a raised form before applying ink to the…

Psychological contacts – should managers spend time? To a large extent, I disagree with the statement ‘since psychological contracts are subjective, managers should not waste time to manage them.’ As a matter of fact, according to the survey conducted by Guest and Conway (2002), 90% of 1,300 senior United Kingdom human resource managers reported that the concept of psychological contract is useful. 36% said that their organisations use it to manage the employment relationship. Before…

Lundmark et al. (2009)4 consider remanufacturing a “win-win-win” situation: “Customers can obtain remanufactured products cheaper, companies reduce their costs and they earn more and the environment benefits.” That said, remanufacturing can support all the three basic pillars of Sustainable Development (Environmental, Economic, Social). Saves material and energy resources while reduces wastes and emissions (Environmental), generates wealth and cutting costs (Economic), remanufactured products…

authentic-real people who respect one another. But one of Gretchen's sidekicks Rosie is not an authentic person. I say this because in the story Rosie is always coping Gretchen to be popular. That is not being yourself and gives the indication that you are Xerox copy of someone else. That is definitely not being another…

With the emergence of concepts like core competences, the focus of gaining competitive advantages has swung from external environments towards a company’s internal resources (Collis & Montgomery, 2008). It traces the roots of competitive advantage back to present level of resources and capabilities possessed by the company. This leads us to a Resource Based View (RBV) of the company, where firms are considered or viewed as a bundle of heterogeneous resources and capabilities. In this respect,…

discussed is the historical phenomenon, which means, “each time in a system that a state arises as a modification of a previous state, we have a historical phenomenon” (p.57). They also describe that when we reproduce or replicate, just like that of a Xerox copy, the ones following are not identical. The copies resemble the original, and the copy provides enough resemblance that when looked at, the same body of text can be read, creating this historical lineage. It is interesting to note…

innovative. Throughout Apple’s history it has innovated and brought new technology to the marketplace. Apple has used each of the four types of innovation throughout its history. For example, the first Mac computer drew technology from developments at Xerox Parc in the 1970s, but was a new technology in the sense the Mac was smaller, faster, and much less expensive (Nonala & Kenney 1991). In the 1970s through the 1990s Apple used incremental innovation. Apple was able to build on…