Xbox 360

The ‘Believe’ campaign catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional bond with the audience. The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer. Though the $170 million generated in Halo 3's first 24 hours of hitting shelves led many to deem it the biggest launch in entertainment history, the campaign that…

Launching of Everquest II , an ethical dilemma Introduction Scott Mc Daniel, the Vice President for Marketing for Sony online Entertainment was facing an ethical dilemma. Everquest II, an online role-playing game (RPG) was supposed to be launched recently as a sequel to the hugely popular Everquest I launched back in 2004. The game had a dynamic storyline which would change on a monthly basis depending on the actions of the players and the guests. The game is supposed to become a huge success…

Did you know that there's another high profile video game releasing today that isn't called Metal Gear Solid V: The Phantom Pain? Mad Max, an open world adventure set in the same universe as the iconic film franchise of the name, also hits store shelves. The game's demos and trailers did a good job of showing of the gorgeous post-apocalyptic setting and extensive car combat and customization features, but what about the overall package? The first reviews for Mad Max have begun to trickle in and…

The business I have chosen to examine is Ubisoft. Ubisoft is a French video game company which established in 1985, and now becomes one of the biggest video games company around the world. Like some of the other companies, at the first stage, Ubisoft did not have a lot of good games, until, in 2007, they published Assassin’s Creed. This game also started a new age in the game industry, until September 2016, they sold more than one hundred million copies of this game series, and make this game…

Distracted By Everything is a documentary that I feel I can connect with. Being born in 1988 I grew up in one of the earliest forms of the world wide web. I grew up with dial up connection and America Online (AOL) so using technology and computers come natural to me. This documentary covers a lot of different platforms for using the internet like video games, tablets as well as different settings like classrooms and at home. I found a few interesting topics within this study that I can…

Xbox v. PlayStation Do you play on Xbox or PlayStation? Both consoles have many pros and cons. Xbox has pros like cross play to PC gamers. PlayStation has pros like DLC exclusivity for many games. These two consoles have great exclusives, great multiplayer experiences, and many new, state of the art hardware additions. Some argue in favor of PlayStation, but I prefer Xbox. For example, Xbox Live Gold features triple A like Borderlands and Sunset Overdrive for free monthly. This shows that Xbox…

What are the differences in the Ps4 and Xbox one consoles? A lot of people will ask that question when they see the Xbox one and PlayStation 4 in the store. These two consoles are competitors that will have differences to show customers how powerful one is over the other. The Xbox one and Ps4 are different and similar, in terms of the way the controller layout , the specifications of what in each console, the games that are dedicated to only a particular console, and the accessory that is…

Xbox One vs. PS4 I love the Xbox One (“Xbox”) when compared to the PlayStation 4 (“PS”)because the Playstation seems a little confusing. The two consoles are both good but they don’t have things that the other console does. One thing that is kind of a big deal is that the Xbox has a whole game series called Halo. The Playstation has a game that the Xbox does not have as well but the game isn’t as well know. This game is Uncharted and it’s a series as well. Both the PS and Xbox have downloadable…

GoPro is a, “12-year-old company [that] pioneered and remains the standout in the miniature mountable high definition video camera market” (NASDAQ). GoPro invented this “category …[and] has the potential to grow way beyond the historical camcorder category” (NASDAQ). Go-Pro currently holds the majority market share of this industry with 42% of the market share. The next closest competitors are fighting over the remaining 58%, in which there is no clear leader (NASDAQ). However, GoPro competitors…

playing the game. In the game you can customize 50+ guns all around the map. Cars are all around the map and you can drive them anywhere in the map. Also you usually play Player Unknown Battlegrounds on the PC but they just came out with it on Xbox 1 and Xbox 1s. You can only play fortnite on the consoles. Studies say that Player unknown battlegrounds is better than Fortnite. Fortnite is a really fun game…