.3 The role of viral marketing 4.3.1 Channels of film propaganda Figure 4.4 where have you seen films’ propaganda It is similar with the investigation of people’s habits of getting information on movies (Fig 4.2). In this sample, there is a significant over half of the respondents always (option ‘5’) see film’s publicity in social media (58.55%) (Fig 4.4). On the other hand, there is less than one-fourth respondents ‘Rarely’ (‘2’) or ‘Never’ (‘1’) notice some propaganda of films on social…