Wm. Wrigley Jr. Company

change in Wrigley advertising through the years and through different time eras. I also wanted to include the woman’s role in the making of Wrigley’s add and how they were portrayed. (Although not all of the ads I used have…

Wrigley's Company first ever sugar free product and became one of the most popular brands of chewing gum. The commercial begins in a high school setting where two young teenagers notice each other and are attracted the instant they exchanged glances. Soon after, the commercial shows Juan helping Sarah with her books and sharing gum together for the very first time. From simple night talks in the car, park dates, to prom night together, at some point they always seem to take out a Extra Gum…

assessment addresses the proposed merger of the Wm Wrigley Jr. Company (Wrigley) and Mars, Incorporated (Mars). Through analysis of the various factors presented in the case including the companies’ cultures, the global competitive landscape, and macroeconomic trends, it is our intention to support our recommendation to the Wrigley board to proceed with negotiations. 2 BACKGROUND Wrigley is a confectionery producer of chewing gum, chocolate, gummies, lollipops, mints, pastilles and hard/chewy…

A popular logical fallacy that companies use to sell their products is appeal to emotions. Thou Shall Not Commit Logical Fallacies defines appeal to emotions as the "manipulation of an emotional response in place of a valid or compelling argument". For example, Extra Gum released a two minute ad, Extra Gum: The Story of Sarah and Juan, last year in which the viewers followed the intimate love story of a couple. The ad was filmed in a way that emphasized the appearance of its product throughout…