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    Truett Cathy's Life

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    leadership strength is “Anyone who desires to be the greatest must be the servant. “Matthew 23:11 King James Version says, 11 But he that is greatest among you shall be your servant. Chick-fil-A is also big on customer service. Their motto is “If anyone asks for your coat, give them your scarf, also. Luke 6:29 King James Version says, 29 And unto him that smiteth thee on the one cheek offer also the other; and him that taketh away thy cloak forbid not to take thy coat also. “Practice what you Preach” the leadership of Chick-fil-A, believe and is taught just that, you must lead by example. Employees are encouraged to work and live their lives in a good way. Chick-fil-A works with a five suppliers, Wayne farms, coke supplies, Richard Group and Winshape non-profit organization. They use a Windows base system that includes a point of sales system, store sales, inventory, and data from 1500 locations.…

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    43 states, and over $6 billion of annual sales in 2015i. Their target market is families. They have two sales promotions that market to families, their playgrounds and their kid's meals. Chick-fil-A also advertises higher quality food, located in malls, airports, corporate offices, hospitals, college campuses, and stand-alone restaurants. Customers are drawn to their "Eat-Mor-Chicken" advertising campaign, and the sales promotions that go with it like Cow Appreciation Day, which brought in more…

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    games holds the record in charitable and scholarship contributions. Local Communities In addition to their scholarship donations, Chick-Fil-A gives thousands of sandwiches to organizations treating sick or special needs children like Camp Hope and the Children’s Hospital of Atlanta. They have also served more than 12,000 sandwiches to victims and relief workers that were impacted by the Colorado wildfires and to the Midwest and South when tornadoes ripped through the country in 2011 and 2012.…

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    “glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, 2018). This is done by the engagement from employee to guest on a daily basis- treat others with honor, dignity, and respect and or shown when a staff member runs out in the rain to escort a mother and children in under an umbrella, this is not a company policy, this is because of the environment Chick-Fil-A fosters. For Cathy, it’s…

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    Case Study Chick Fil A

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    Chick-fil-A began by realizing what the pubic wanted and needed to stand apart from other competitors. They placed themselves in shopping malls and made sure it was quality food at a reasonable price and in a timely manner. People don’t generally like to sit down for a long meal while they are on a shopping mission, therefore this appealed to customers, because they wanted something fast and delicious in the middle of their shopping mission. Chick-fil-A recognized they had to find a way to keep…

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    their customers to his deep personal and financial commitments to philanthropy. Greatest success(s) Chick-fil-A has achieved tremendous success by any business standard. They have experienced a more than 10% sales increase almost every year since launching in 1946. Franchisees retention rate has been 96% for nearly 50 years, while the corporate staff retention rate has hovered at 95-97% over the same time period. Truett became the 380th richest man in America and the 799th richest man in the…

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