William Howe

States census department does not define generations, which brings into question who really benefits from the use of such labels. The term "Millennials" was coined by two gentleman named Neil Howe and William Strauss. Strauss was an American author, historian, playwright, theater director, and lecturer and Howe was an American historian, economist, and demographer. These men worked together to write the book Generations in 1991 in which they coined the term Millennials. They now consult big…

Austin Machmiller Oct 6, 2016 Dr. David Pichaske English 151 Story's of Generations Has the thought crossed your mind as to why these distinctions between generations are used? Maybe they feel that labels are meant to be used to describe what type of people we are? Could it be from the actions of that group? Similar to what nicknames that are give out by upperclassmen to freshman or cliches that constantly gather like penguins in the Arctic. There are currently four types of generation names…

The Musings of a Misguided Millennial Millennial /miˈlenēəl/ noun 1. A term coined by William Strauss and Neil Howe in 1987 to describe the generation with birth years ranging from the early 1980’s to 2000’s. Millennials are often described as tech-savvy, connected, sheltered, collaborative, and adventurous. Also see: Me me me Generation, Generation Y As a member of the millennial nation, I can affirm on behalf of my peers that these descriptions apply to many of us. Born during the Dot…

The study of consumers helps firms and business apply various marketing strategies to target specific segments of the population by understanding the psychology of not only how they think but also how they are influenced from outside sources (culture, family, friends and media). The consumer behavior for the three youngest age cohorts, Generations X, Y and Tweens (who are a subset of Generation Z), are different thus the marketer must adapt its marketing mix to match the consumption of the…

For a long time, older generations have liked to moan and bemoan about the younger generation. It has happened since at least the 1920s, when the new woman emerged and rejected the traditions of the Victorian era. Though this has almost become a “rite of passage” as said by Aaron Kaufman in “an Open Letter from a Millennial to Society,” it has made Millennials the “butt” of many mean jokes, and they have had to face many insults about how they are “the dumbest, laziest, most entitled,…

“A shiny unicorn on top of the flowery lawn” is what Lucy, a GYPSY, and others like her envision for themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over…

The American Dream. Every American dreams of achieving it and every immigrant that comes to America arrives hoping to hit the jackpot otherwise known as the American dream. Everyone’s goal is to achieve the American Dream but what exactly is everyone trying to attain. The American Dream is to be financially stable and happy with what you have. For past generations that was manageable, but unfortunately for generation Z that won’t be feasible due to the unstable economic status which results in…

Unfortunately in today’s society, we suffer from an epidemic known as the generational gap. Essentially, this signifies the recurring misunderstanding, hostility, and general distrust that older generations in America have, such as the baby boomers, for the young, up-and-coming generation Y. This tense conflict has resulted in many stereotypes formed about our generation, including laziness and entitlement. In her Business Insider article, writer Vivian Giang contends that our overreliance on…

People are categorized by their age from the date of their birth to the current time. Age not only influences one’s life span but the time period they were raised in, the life changing events they’ve gone through and the different lifestyles they became accustomed to. In the United States the generation of Baby Boomers have been overly studied and critique by researchers, with their influx of birth rates from the years of 1946-1964, and their overwhelmingly demand of hospital delivery rooms,…

Every day, whether you are listening to the radio, watching TV, or even at school you will hear someone or a group of people talking about my generation (the Millennials) and how screwed or ignorant we are. In some ways they are right, but are we really as incompetent as they think? We know more about technology than our parents and grandparents, we are creative and optimistic when it comes to work, and we have a better understanding with the need to help others. Also, we stay connected to…