Will Keith Kellogg

Currently, Nestle Romania products are found on every shelf on every store and its portfolio of products includes the following products: 1. Breakfast Cereals: Nestle Fitness, Musli Tropical, Musli Classic, Lion, Cheerios, etc.; 2. Chocolate and cereal bars: Lion, Nesquick bar, Nestle Fitness, Lion, Kit Kat, etc. 3. Tea: Nestea is well known to Romanian Consumers. 4. Ice cream: Aloma, Best, Joe Ice Cream, Topgun, Nirvana. 5. Food: Maggi products and condiments are sold by Nestle Romania. 6. Animal Food: Cat Chow, Darling, Dog Chow, Friskies, Purina, Gourmet, etc. 7. Coffee: Nescafe brand as a simple cafe or as coffee for vending machines. In Romania there are over 100 brands sold, the well-known one being Joe wafer and Nestea drinks. Of course, most of the products which are sold emphasize on the taste and on the fact that a connection with the consumer is established. 3.1.2 Nestle Romania Marketing Mix When studying the marketing mix of Nestle Romania we will refer to the four P which is representative for one of the strong FMCG Company in the world. Also, this Marketing Mix will show that nestle has a strong product line which boosts its marketing mix. The 4P are as follow: 1. Products – represented also in Romania by the four Nestle business units which are used to manage different food products: 1.1. Beverages – in here Nescafe brings the most sales as is one of the well-sold brands in Romania. Also in Romania this division launched Nestea which is…

Kotler splits the product life cycle into 4 phases: Introduction, growth, maturity and decline. Introduction is described as a “period of slow sales growth as the product is introduced in the market”. Growth is described as a “period of rapid market acceptance and profit improvement”. Maturity is a “slowdown in sales growth because the product has achieved acceptance by most potential buyers”. Lastly, decline is when “sales show a downward drift” (p. 310). The chasm lies within the growth…

Australia has a vast range of foods and cuisines, expanding and evolving since the first fleet arrived in 1788, from then on many other migrants from different ethnic groups have settled in Australia, this has resulted in increased food availability as each group has introduced, grown and prepared their own native foods from their homeland. Australia is recognized as one of the most multicultural countries in the world and the food component is heavily responsible for that reputation. The first…

“Rock Awhile” by Goree Carter and “Devil Got My Woman” by Skip James have their similarities and their differences. These two male baritone’s songs have a similar format to their lyrics as well as a similar topic. These two songs differ in instrumental set up as well as delivery. In both songs Carter and James both talk of women in their lyrics. In “Devil Got My Woman” James sings of being “that woman man”, how she “changed her mind”, how he “loved that woman…took her from [his] best friend”,…

The Beatles mostly sang about peace and love, experimenting with different concepts on the subject and various instruments. George Harrison introduced the sitar in some of their later albums. Originally, they started as a simple pop band and eventually grew and developed into a rock and roll band. Most of their fan base was composed of teenage girls, while the Rolling Stones attracted every one of every age. They would have to think of creative and clever ways to sneak lyrics about sex and drugs…

When I was twelve years old, my neighbour told me the only way I’d ever be beautiful would be if I started wearing makeup. It wasn’t uncommon for me to hear this- since about the age of nine, individuals had been telling me to dress better, fix my hair, and start shopping at more fashionable stores. Makeup was simply the newest weapon they could hurl at me, the best way for them to tell me that I did not conform to their standards of beauty. They hid insults within their helpful suggestions…

In 1952, Mark Provensen was the creator in illustrating Tony the Tiger. Before they chose to make the face of Frosties a tiger, there was a competition between the tiger, a kangaroo, an elephant, and a gnu. Tony the Tiger was the most popular to public, and that’s why Frosties decided to put the tiger on it’s box of cereal. When this began, the tiger wasn’t as muscular as the one today. The purpose of this was to show children that if they were to eat the frosted flakes, then they would grow…

Life Influences Everyone is born without an identity of who they are and it is slowly developed as we grow. From when we are born to grown adults we take in everything around us which molds and shapes into who we are. From everything in our lives we all have those couple of things which consider the biggest influences in our lives. Whether something as simple as a book, movie, family member, or a person we briefly knew that touched our lives like nothing else has. Personally a film and two…

I believe that the novel “All the Pretty Horses” by Cormac McCarthy is a coming of age story about a young man who initially set out to make a life for himself in a land that wasn’t so industrialized and in turn grew up and lost his innocence. John Grady was a young, naïve 16-year-old who was unhappy with the way “his” country was changing, so he set off with his friend Rawlins on a quest to find a place he wanted to call home. John Grady had child-like ideations that, while he couldn’t find the…

Who Drew Monsters Will MacDonald The Boy Who Drew Monsters by, Keith Donovan, was a great read over the summer. Keith Donovan is an American novelist, the author of the national bestseller The Stolen Child, Angels of Destruction, and Centuries of June. This book takes place on the coast of Maine, in what the Keenan’s call their dream house. A young boy, Jack Peter Keenan lives alone with his two parents and is home schooled by his dad while his mom is at work . Jack Peter is trapped inside his…