Will Ferrell

MKT 531 FINAL EXAM 1. a). With respect to the strategic planning process, why has social responsibility and marketing ethics become important today? b). Is it really necessary to consider these issues in strategic planning? A firm’s reputation is vital to its survival. Whether a firm’s reputation is a good one or not, depends upon their degree of commitment to social responsibility. Social responsibility generally means a firm has a responsibility to have a positive impact on society, and at…

User Liberties/Rights Assessment USCENTCOM and ultimately the 160th Signal Brigade is responsible for maintaining communications in a very dynamic and high risk environment. The mission is to maintain our human rights and defend against terrorism. This mission needs to transfer to defending rights on in cyberspace. Policies confronting challenges of preserving core rights and liberties is part of the commitment. Safeguarding these vital rights and fundamental freedoms and privileges is…

Introduction One of the basic and fundamental aspects in businesses is the marketing. Marketing has been defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (as cited in Lancaster & Reynolds, 2007). A number of researchers (Battor, Zairi and Francis, 2008, as cited in Bodea, 2016) have stated that…

Customers are one the fundamental concerns of an airline’s business, as they are the primary source of revenue. Most airlines have adopted customer-focused strategies in which they deliver customer service based on their target segment’s needs and wants. An airline can apply a customer centric strategy though various ways including: through the development of the organisational culture, using the Customer Relationship Management framework, by diving consumers into segments and targeting those…

In recent years, technology has become a necessity for most modern humans. Some people cannot even go a day without using their phone or computer; however, very few take the time to understand how the technology they use actually functions. Roxanne Emadi was quoted by the New York Times when she said, “Kids these days are all stuck on their phones, their tablets, and are constantly using technology, but few of them are learning how to create it”. (2) It might be hard to believe, but…

Have you ever heard or seen a cyclone mixed with a blizzard? Or maybe a storm that affected from Florida to Canada? Well there is such a thing called the Superstorm of 1993. This storm is unique and rare to experience. The Superstorm of 1993 also known as the storm of the century began on March 12th of 1993 and ended on March 14th of 1993. This great storm affected many people in lots of different ways. A blizzard is a snowstorm that contains high winds and usually lasts for three hours. A…

Did you know that Ellis Bell, the author of one of the greatest love stories ever told, Wuthering Heights, was actually a female who used this pen name as a cover up? Emily Bronte wrote the book under a masculine name because in the late 1800’s it was frowned upon for women to exceed through any form of entertainment. The 1920’s are noted to be a turnaround for females who aspired to write and publish novels. The “Roaring Twenties” was a significant transition in American entertainment because…

Introduction Reggae as a style of modern popular music expresses feelings and opinions about life, love and religion. It was originated in Jamaica in the late 1960s and rapidly arose as the country’s dominant music (Cooper, 2015). It is widely perceived as a forceful voice for the people under confrontation and struggle. As Reggae often bores the weight of politicized lyrics that addresses social and economic injustice, it helps to raise awareness about social and political issues. Among…

Day 1 Summary: John is a 62-year-old male smoker who has presented with concerning a BMI and blood test results. Q1. John’s low density glycoprotein levels are higher than the target level (actual level 5.6, target 1.0). Long term decreased high density glycoprotein level leads to a build-up of cholesterol in the body. Additionally, John’s triglyceride levels are above the recommended target level (actual level 5.7, target level <4.0). This supports the other data gathered, suggesting that…

INTRODUCTION International marketing is a term which is vital for international organizations to accomplish market maturity in host country. When the firms start globalizing their role, it opts for strategies like joint venture, exporting, importing, mergers and acquisitions (Boone, 2012). Marketing mix of these organizations face new challenges which require a globalized approach to cover the company objectives. The reports center of attention is to discover the international marketing strategy…