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    According to Kotler, Armstrong (2016) service perishability means that services cannot be stored for later sale or use, which may be considered as a disadvantage to marketers in services industry. Service value exists only at that point of customer transaction and does not exist if a customer is not present. Production can only take place if the customer is actually present and once consumption begins, it cannot be stopped, interrupted or modified. Taking into consideration the Tourism Industry,…

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    Evonik Case Study

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    Evonik is one of the world's leading specialty chemical companies which have headquarters in Germany. Evonik is the multinational company which has its business office in 108 countries. It has the manufacturing sites at five countries namely Germany, France, USA, Canada and Singapore. It produces specialty chemicals which are the raw materials for around 168 different products. Evonik’s products are mainly used in the backend of 168 final products ranging from Car to Pharmaceuticals. Total of…

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    Magic Holder Case Study

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    INTRODUCTION Our company, M’GIC Hands Sdn. Bhd. was established on August 1st 2015 with RM50,000 as our capital. We have produced the very first product named as the Magic Holder and on the process to get into the market. The Chief Executive Officer (CEO) of the company is Miss Nik Nur Shakirah binti Mohd Saufi while the Chief Operation Officer (COO) is Miss Norina Nisa’ binti Puri. At the same time, Miss Norfazilah binti Mohd Rosli is elected as our Chief Financial Officer (CFO) and the Chief…

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    2005 to 2009. TENAGA NASIONAL BERHAD Tenaga Nasional Berhad or known as TNB is the largest and a leading electricity utility company in Asia which is located in Malaysia. With assets amounted to nearly RM87 billion, TNB is listed as one of the Main Board of Bursa Malaysia. Having that huge amount of stability the company has a total of more than 33,500 employees throughout Malaysia who…

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    Royalty Pharma Case Study

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    1. Using the sales forecasts for Tysabri presented in Exhibit A, and using the discounted cash flow model presented in Exhibit B, what do you think Elan is worth? It can be fairly realized that the proposed value of Royalty Pharma in regard to the share value of Elan and the Tysabri undermines / undervalues the growth potential and actual sales forecast of the company. At $11 per share and later on at the revised offer of $12.50, it can be said that these proposed values are not…

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    EM (ASSIGNMENT # 01) BCG MATRIX OF UNILEVER 8/24/2015 BHUNESH KUMAR MALHI (1145136) SUBMITTED TO TANZILA YOUNAS CONTENTS INTRODUCTION………………………………..3 STARS OF UNILEVER………………………….3 CASH COWS OF UNILEVER…………………3 QUESTION MARKS OF UNILEVER……….4 DOGS OF UNILEVER………………………….4 LIMITATIONS……………………………………4 BRAND SPECIFICATION…………………….5 CONCLUSION……………………………………6 INTRODUCTION Unilever is the third world largest food consuming producers. It is the company which ranks after Procter, Gamble…

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    and improvement since 2013 suggests that the company may be increasing their level of solvency. They are still in a decent position to maintain their interest and debt payments although they are still below the level seen before the recession. Figure 9: Choice Hotels Interest Coverage Ratios13 The revenue per available room, average daily rate and occupancy rates have increased since 2011 suggesting that they are improving their financial gain as seen in figure 10. For Choice Hotels, the…

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    INTRODUCTION Bombardier Transportation is the rail equipment division of the Canadian firm Bombardier Inc. Bombardier Transportation is one of the world's leading firms in the rail-equipment manufacturing and servicing industry. It is headquartered in Berlin, Germany with regional offices and major development facilities in Canada & the United States. Bombardier Transportation has numerous more minor generation and advancement offices around the world, for accessibility. It offers a wide range…

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    TARA-G Catering Services

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    and it's unfortunate my mum isn't around, she usually does the cooking for visitors and friends who comes around. To make matters worse, a week after that my final year dinner is next in line. I was somehow appointed by our departmental executive board to provide desserts. I don’t know where to start now that my-- (Mark cuts in, laughing sarcastically) Steve: Guy, this no be joke ooo. Na serious matter be dis. Mark: Herrrhem (he cleared his throat). Don’t mind me jare, it's funny how your…

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    1. How does the Bordeaux wine distribution system work? The Bordeaux wine distribution system makes it impossible for consumers to purchase a bottle directly from the chateau. Around 400 merchants from the town of Bordeaux or as known as negociants are responsible for the distribution of the wine; these merchants were selected based on their previous relationship with the chateaux and their success in promoting the brand. Their main goal is to manage a market for the chateaux and ensure a wide…

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