Whole language

SmartMart is a popular retail grocer that has been very successful in organic, healthy and sustainable products by providing environment friendly foods to their customers. Their main customer segment is the affluent class for whom the quality of product matters more as compared to the pricing. It focuses more on preserving its brand loyalty and keeping its brand name intact. This is the main point of differentiation for SmartMart to be competitive in the market. Company’s long term goal is to…

The Whole Foods Market system is a dynamic leader in the quality food business. It is a company that aims for high standards of excellence in food retailers. Quality is a state of mind at Whole Foods Market. “The Whole Foods Market’s vision is to have a sustainable future and to have children and grandchildren living in a world that values human creativity, diversity and individual choice.” Some of the core elements that make up a Whole Foods Market system are that they sell the highest quality…

The first Whole Foods Market started up in Austin, Texas on Sept. 20, 1980. They started with a staff of 19. When Whole Food Market went public, their growth strategy included various mergers, acquisitions and to open new stores. They are now the 10th largest food retailer overall, based on 2015 sales rankings from Progressive Grocer. (Whole Foods Market Media website, n.d., p. 1.) As the hype of the Whole Foods Markets grew, I decided to join the fan club. I like their approach to…

Earth Café Case The Earth Café, Deli and Natural foods was opened in Norman Oklahoma in 1969 starting as a store for bulk herbs and beans. After time they developed into an organic grocery store. In 1978 new owners took over the store and moved to a new location. They expanded the grocery business by offering more products, but still focused on natural and organic goods. With business going good the company expanded and opened another store in Oklahoma City in the mid-1990’s leaving the Norman…

Question 1 Analyse the company’s statement of mission/vision via their website. Critically discuss how effective has the firm been in applying the principles of brand vision to its brand strategy relating to your chosen FMCG brand? Answer 1 Maggi products help bring out the best in every meal. It is an easy and quick solutions like Instant Soup, Stocks, Bouillon Cubes, Ketchups, Sauces, Seasonings and Instant Noodles, these all make easy cooking and add flavours to food. “Maggi Brand – the…

Section A Introduction to Clover Dairy Clover Dairy Ltd. has been around for 114 years, serving everyday South Africans their wholesome dairy products. There is no doubt that to succeed in the South African economy, a business needs to capture and maintain the loyalty and confidence of their target market and with exceptional quality and taste, Clover’s innovation has allowed them to rise above their competitors and dominate the dairy industry. Often it is not only the products that play a…

Whole Foods Market understands its position in the market and capitalizes on the increasing demand for non-GMO, sustainably-sourced, natural and organic foods and household items. However, WFM also understands the opportunity to expand their generic brand to capture more of the market: “Whole Foods may be the Cadillac of the supermarket industry, but not every customer wants a Cadillac -- and more importantly, not every customer can afford one” (Motley Fool). Whole Foods Market has its own line…

Since Whole Foods Market launched its first store in Austin, Texas about 33 years ago, the company has continuously grown. The trend of leading a healthy life has helped the company to grow to become the national leading natural and organic grocer. The higher price range of its products has influenced Whole Foods to set its target market to more affluent people. In addition, Whole Foods' target market is people between the ages of 18 and 39 with a college education. The position whole foods was…

a grocery store, Whole Foods has a very unique culture and mission. With its tight-knit Business to Consumer business model, Whole Foods seeks to supply its customers with all natural and organic foods. Whole Foods strives to maintain the highest quality standard the food industry provides. As said in an article from the Whole Foods Market website, Whole Foods is a mission driven company who will not let anything get in their way (Whole Foods Market IP LP, 2016). Because Whole Foods has a…

Applebee’s was first started on November 19, 1980 in Decatur Georgia by Bill and T.J. Palmer and their first store was originally opened up for edibles and elixirs. After opening up their second restaurant in in 1983 the pair sold their company to W. R. Grace and Company. During the transaction Bill Palmer was named the president of Applebee’s division and later became and Applebee’s franchise who now owns more than three dozen Applebee’s restaurants. Later in 1986 the company’s concept was…