Whitney Museum of American Art

Additionally five value dimensions are found to define the driving intention of participation in a crowdfunding project. 1. Financial Value: It is based on the individual’s return as a result of his/her investment. This is the strongest of all predictor variables. 2. Functional Value: According to the functionality of the project according to the supporter plays an important role in the intention to participate. 3. Social Value: Some people take part in a crowdfunding project for…