White male

“Smell like a Man, Man”, the slogan to an extremely popular advert for the American brand of male grooming products known as Old Spice. Old Spice was found in 1943 and was the top male grooming products seller up until Axe came around, that was when sales for Old Spice were dropping. Many people viewed Old Spice as their name said, old. The public viewed Old Spice customers as old people, and the also viewed the company as a dying company. That all changed when Super Bowl XLIV aired on February…

specific features of an individual and build a particular impression of that person. (Brewer, 1988) This explains what occurred in the room of jury’s, once Thad was interacting with the others, the Top down processing begun. They examined him as a white male, doctor in his 50’s, all of these attributes immediately played him in a category causing the others to have an expectation of him. Thad exhibited certain behaviors of a specific category, therefore causing the others to internally, assume…

employee, but on factors like seniority or skill level. Since 1949, when the California Equal Pay act was passed, women are still earning less than their male counterparts. On average many women are paid 78 cents per every dollar what a man earns doing similar work. Minority women have it even worse, they get paid 54% to 64% less than what a white male worker is paid. As a woman who will be entering the workforce in a few years, this bill will benefit me and my family. There are pros and cons to…

ailments by performing complex surgical procedures. They are often perceived as being the die-hard, risk taking front-runners of medicine and the development of new medical research and practices. Surgery itself, however, is predominately controlled by males. According to the Yale Journal of Biology and Medicine, females only represent “approximately thirty-three percent of all surgeons in the United States” (Freischlag). While establishing a gradually increasing presence over the centuries,…

model are seen as attack to masculinity. Epistemology is a branch of philosophy, which focus on the understand or study of human knowledge. Historical, epistemology was used to support the idea that males, especially white males, were above all other human beings. Education was only offered to white males, which supported the epistemological model. Women were not allowed an education, so the argument that women could be epistemologically equal to men, was never seriously considered.…

The two magazines that I have chosen to analyze my advertisements from are Vogue and Ebony Magazine. The magazine Vogue targets the audience of male and female, but predominantly female targeting an audience range of 17 to early 40’s. As for the Ebony Magazine it draws in an audience equally to males and females. Ebony Magazine targets a much more broad audience than vogue, ranging from as young as seventeen to as old as late 50’s. Ebony Magazine also focuses more on an African American…

different interpretation and assumption as to whether it is more important to educate girls or boys. People believe that the education of boys is more significant than that of the girls. Some say that female belongs in the home at the same time male goes out to work, it has drive a lot of women more determined about what they can accomplish from life. Girls are likely to study there academic courses, which can put into use for greater eligibility in the future. This increase their…

Male gaze deals with how an audience views people presented, when men look at women, how women look at other women and how women look at themselves. Male gaze is defined as the audience being put in the visual perspective of white, heterosexual men, where women are altered into sexualized characters. The female body is the focal point, where the camera lens focuses on certain areas like their legs, breast, hips or lips. Women are made to appear as either submissive to men to solidify the…

Halporhini Superfamily: Cercopithecidae Family: Colobinae Colobus Guereza, or the Mantled Guereza, is a member of the Colobinae family, which contains Old World, leaf-eating monkeys. We chose the species for a couple reasons. First, its mantle of white long, white hair, which is distinct and the source of its name. Second, it is one of the only Colobinae species present in US zoos. The Mantled Guereza is endemic to Equitorial Africa. It can be found in forests, woodlands, and wooded grasslands.…

being stuffed full of meat.“ The ad features those word in a pink meat roll with a half white half pink background and to the right a dog looking towards the reader. The pink and white coloring adds a touch of feminist to the ad with typically female related colors, which are typically light rather than the male colors which are dark, while the text focus more on a male dominated audience. The colors pink and white are very light and play on the softer emotions of caring and love combined with…