West Edmonton Mall

these two like no other; that would be Pall Mall in Northern Fentress County. Pall Mall is situated in the Wolf River Valley on the Kentucky-Tennessee Border. Pall Mall is town of just over a thousand people and embodies Southern small-town living to the best extent of any town in East Tennessee. This small-town atmosphere is what makes Pall Mall the most beautiful small town in the mountains of East Tennessee. While only a thousand people call Pall Mall home they seem to embraces the roots…

First Shopper – Demographics At 10:33am, I observed the first consumer to walk into Christoper and Co. He was a white male, aged 20-29 (Generation Y). He was dressed casually in dark wash jeans, button down shirt and sneakers. Social status, is difficult to classify, though, based on his appearance, he looked as though he belonged to the middle class and was most likely a unieristy student or young professional. This consumer spent most of his time in the store looking at the watches. The sales…

Imagine a world that only has shopping malls that contain shuttered storefronts, chains you did not even know still existed, and low-level shopping opportunities. Does this sound like a world you want to live in? I didn’t think so. The world I am describing lies dormant in Mansfield, Connecticut at the East Brook Mall. The second I walked through the automatic doors, I noticed the strong aroma of freshly baked bread since a few restaurants are inside the mall, these restaurants were recently…

setting would be the mall, due to the fact that people from many different races, ethnicities, and backgrounds tend to be present on any given day. I observed people mainly near Barnes and Noble and Starbucks, however, I also examined people walking about the mall in general. To narrow the scope of my observation, I decided to focus on a number of interconnected themes: gender roles, race, ethnicity, and kinship. Gender roles is a major theme found not only in the mall, but in the grocery…

As a member of the management team for a successful high-end adult clothing and accessories retailer, there is much that I would have to consider before launching an exclusive line of high-end children’s clothing. For starters, I would have to conduct research about internal factors, such as social and cultural factors. My market research would have several focuses. For starters, I should examine my current customers and the characteristics that affect them. One of the major concentrations of…

The department store was laid out very simple and was easy to navigate. Macy’s had a racetrack layout, as it is a major loop around the store and exposing more of the merchandise to the customers. It is almost a circle and it entice impulse buying, yet it controls traffic. Next, Macy’s has both permanent and temporary signage that were placed exterior and interior of the store. The permanent signage was the Macy’s logo that was in the outside of the store to clearly indicate where they are even…

Really?!? Hi friends, Can you see where I was going with this? How was this supposed to work? What was I thinking? Turned out more mustard than fuchsia. Looks like I didn't quite cut the mustard (excuse the pun, still coming down from yesterday's pun-capade). You know how sometimes you want to match your nail design to your outfit? But somehow the Order Of The Nail Art Designs (not to be confused with The Order of Water Buffalos) doesn't grant you permission. So you're left…

American’s today are the definition of consumers. Each day billions of dollars are spent across the country at shopping malls, department stores, specialty stores, and restaurants located within these consumerist havens. Are shopping centers today however, the civic centers that they should have been? Or are there clear elements of market segmentation and class differentiation present in the malls that American’s have grown so affectionate towards? Using Lizabeth Cohen’s article “Commerce:…

strategies. In the Science of Shopping, Malcolm Gladwell introduces Paco’s works and his ideas. Paco uses his strategies to help store owners, but Malcolm asks us “Should we be afraid of Paco Underhill?” Since Paco can manipulate people in a shopping mall, invade privacy, and analyze every shoppers’ move through his hidden camera, he could be a dangerous person. However, in my opinion, he isn’t a perilous and dangerous person because he cannot control and threaten customers by using hidden…

A growing economy requires many characteristics to thrive and prosper in this age of our civilization. Our society is in need of a great variety of human resources such as clothing, jobs, supplies, and most importantly food. These demands should be of great concern to our fellow city council, furthermore; these issues must be resolved immediately with a sound solution. Our community is in need of a shopping center with chain stores. This idea would be a sufficient solution to our community’s…