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    Method Participants The study will have about 300 undergraduate university students participating in the study. Participants must be undergraduate students who are 18 years old or older. Participants will be recruited from introductory psychology courses. The compensation for participation will be extra credit for the psychology course and a $5 gift card. Participation time for the study will last six months (a semester). Design This proposed research is a correlational study between the…

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    Tweet Content Analysis

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    the key points founded earlier, the main themes are figured out and coded as the only theme of each tweet. There were a large number of tweets (37.95%) complained about BBC’s nonfeasance as gatekeeper to report this specific issue, as the public service broadcast had covered little about the alleged electoral fraud. Satirical and aggressive comments constitute the second large percentage, followed by the tweets that mentioned the legal investigations of both police and the Electoral Commission.…

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    social media to achieve various web objectives, which include creating awareness, generating interest, and creating buzz. One of the social media websites utilized to market the new Acura music-driven campaign is YouTube. According to the textbook, “What makes YouTube so effective for marketers is the ability to use the site as an advertising medium or as a search platform. Marketers can post videos of their products…

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    Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

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    10 90 Rule Analysis

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    The 10/90 Rule:  Our Goal: Highest value from Web Analytics implementation.  Cost of analytics tool & vendor professional services: $ 10.  Required investment in “intelligent resources/analysts”: $ 90.  Bottom-line for Magnificent Success: Its the people. How is 10/90 rule used? The 10/90 rule is postulated based on the fact that companies that could buy one of the best tools still struggle to get actionable insights. Obviously, there is a gap between data and actionable insights, and the…

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    In our modern world, social media platforms like as Facebook exist as ‘free’ spaces for social interaction with our friends and family, freedom of expression, and connecting with other users. However, many scholars argue that the convenience of social media – where we can use Facebook without paying money– comes with the cost of our privacy and our free labour. User commodification are significant issues in studies of social media. In his book The Political Economy of Communication (2009),…

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    Free Economy Model

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    market the world has ever seen (Barbook, 2005). This competitive marketplace introduced has radically changed modern day capitalism with the growth of new and alternative economic models. These models largely being introduced in Web 2.0 and advancing into the current Web 3.0 and Web 4.0 (Aghaei, 2012). The internet has allowed consumers to have more power and knowledge over what they buy and where they buy because consumers are not limited to a single space or local store. The internet has…

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    collaborating and sharing information” (Leung et al. 3). Social media users can post text, images, and even videos to tell others about their experiences and inform whether their experiences were up to their expectations or not. “… The evolution of Web 1.0 – 2.0 marks a shift from ‘users rather than organizations taking charge [of the Internet]” (Hays et al. 212). Users obtain more control than the actual businesses within the tourism industry because social media has changed the entire…

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    Social Media Key Elements: R. Effing and T. Spil (2015) , summed up and identified as well, some frameworks to classify social media best practices and key elements, in the existing literature and exploratory researches that could add value to the social media strategy within an organization: Target audience, channel choice, goals, resources, policies, monitoring and content activities. R. Effing and T. Spil (2015) define and summed up the key elements, taking as support the existing literature:…

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    Metrics Data Tracking According to Laura Green, Operations Manager for Monkey Pickles, the company actively tracks various metrics and employs a number of targeted strategies to drive the impact of the company’s online community. During a phone interview on February 9th 2017, Laura Green, was asked questions related: to metric used to gauge impact on the community; gaining and retaining users within the community, measuring user satisfaction to improve the online community, and measuring success…

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