Web content

and user-generated content represent two concepts that have long been part of community, yet there remains question about how those concepts are being exercised in digital media. Therefore, research in this area grows in importance as community publications, like all media companies, follow their audience online (Abernathy, 2014). The public traditionally has a stronger role and voice in the production of content within community journalism. The publication of user-generated content is one of…

consumers of user generated content online. Free labour also functions in digital media by getting…

protects students from things such as “racial discrimination, pornography, crime, and terrorism”(NYLN Youth Leader Blod, March 2016). By using web filtering and Internet restrictions, schools believe they can have some control over what students are exposed to. It is also seen as a way to offer reassurance to parents that their children aren't accessing content or materials that could mentally or physically harm them and assurance that only positive or ‘good’ values are being taught. (Public…

Media (Web 2.0) in Tourism Social media can be defined in different ways. According to Tuten (2008) social media are determined by the creation of user-generated content, co-creation and commenting as well as sharing opinions on Web 2.0 applications. In this way, internet users can socialize online and share their own experiences. Types of Web 2.0 applications include among others file-sharing sites, blogs and social networks (Dooley et al. 2012). Web 2.0 is also known as people-centric…

user-generated content, the online community sees social media as reliable and authentic. “In this era of social media, the Internet has evolved from a broadcasting medium to a participatory platform which allows people to become the “media” themselves for collaborating and sharing information” (Leung et al. 3). Social media users can post text, images, and even videos to tell others about their experiences and inform whether their experiences were up to their expectations or not. “… The…

Critics, Collectors, Joiners, Spectators and Inactives. Creators make the social content consumed by others. They write blogs or upload video, music, or text. Conversationalists voice their opinions to other consumers and business using vehicles like SNS and Twitter. Critics respond to content from others, they post reviews, comment on blog, participate in forums, and edit wiki articles. Collectors to organize content for themselves or others using RSS feeds, tags, and voting sites like…

6. Tone: describe the style of the language used by the company. Is it chatty? Formal? Discuss whether or not the author of the page is identified, and the effect their identification or their namelessness has on the user. Compare the tone of your chosen company’s Facebook page posts with that of the posts of Pikitia postcards. : The style of the language used by the Facebook page for “Wingspan birds of prey” is quite chatty, interactive and informal. There is no identified author of the page…

individual. The brand also wants young women to break away from peer pressure; instead of falling into peer pressure they encourage accepting and appreciating different styles. Foley is faced with the challenge of expanding her marketing efforts into Web 2.0, which has rapidly grown and taken over most of the consumers’ media consumption. After evaluating UnME Jeans’ current situation, there are some important items to consider. UnME jeans is a fashion trend leader and has positioned themselves…

Content 8 Social Media Social Media Optimization The world of digital marketing does not end up with only the SEO but it also takes into account the SMO services, which have become its important part. Social media optimization is the improved level of marketing where the traditional SEO services are combined with the latest strategies of marketing to get the maximum benefits out of them. Social networking sites have become the base for the marketers as maximum people are using such sites for…

online. With blogs to discover, and post after post to see, people are connecting daily on the six-year-old microblogging site. Through liking and reblogging, or reposting to your won blog, other people on Tumblr can express their like or dislike for content posted by users in the community. Members from all over the world can connect with one another through sending messages, anonymous or not, to people they know or blogs they enjoy. Information spreads fast on the site, and news can be found…