Web analytics

(Ross Dawson, 2009) The popular social media platforms like twitter, linkedin, facebook, youTube, instant messaging, web meetings, video conferencing, etc., used for collaboration purposes have now become very common in people’s day-to-day lives. Social media is currently establishing its way towards enterprise communications and management…

results in the SERP i.e. search results on the web engines. SMO, on the other hand, is also known as the viral publicity. It is done by the webmasters to increase the awareness about the particular products of their clients so as to attain the corporate benefits.  Difference of Utilized techniques- SEO utilizes the search engines such as Yahoo, Bing, Google, and Google+, etc., to get high rankings on them by working on their algorithms and analytics. SMO works on the RSS news feeds and…

and the take-off of Twitter in 2006, social media was used much more in the 2008 presidential election than any other previous campaigns. All of the candidates of the 2008 presidential election used excessive forms of social media including blogs, web pages, social networking sites and photo and video sharing sites to get ahead in the race. YouTube was extremely important to this race where seven out of sixteen of the candidates who ran announced it on YouTube. Using these types of social media…

Social Media Marketing SMM  Definition: “Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool” (Rouse 2011). Goal: The goal of SMM is to produce content that users will share with their social network to help an organisation increase brand awareness and customer engagement in integrated marketing communications. ********************************************************************** Advantages of SMM  Humanise your brand &…

marketers do social media marketing correctly. Successful marketers spend time updating Web content, posting fresh material on two or more social platforms, responding to customers, curating…

1. A/B Testing - What Is A/B Testing? A/B testing is basically a test where two or extra variations of a web page are shown to users at random, and statistical evaluation is used to examine which version performs better for a given conversion goal. Running an A/B test directly compares a version against a current existing performance means that we can ask centered questions about alterations to the website. And collect data generated from the variation effect. Testing eliminates the guesswork…

outsider instruments, modules and stages with Google Analytics helps you get information about your web pushing attempts. However, without the knowledge of what to do, you 'll be hard-pressed to see any improvement on your site. Here are 8 tips on how to use Google Analytics and get the most out of it. 1. See whether Google Overhauls Influence Your Site Combine the Fulfillment Google Punishment Checker to specific data from your Google Analytics record and comprehend whether your site has been…

Social media's effect on social behavior has been met with mixed emotions, but the influence on consumer behavior has resulted in mostly positive, but some negative, outcomes. The emergence of social media, as related to consumer consumption, includes the development of new channels of communication, new ways to engage and interact, and new ways to research products and services. With these new conveniences consumers have become increasingly connected, demanding, and conscientious. If utilized…

managing a website’s web content. CMS offers its user’s, including those without critical coding and web technology skills, a powerful platform to accomplish common functions such as content editing from a web browser. The system contains two elements; the Content Delivery Application (CDA) and the Content Management Application (CMS). Some of the typical features of a CMS include; Format Management, Web Publishing, Revision Control as well as Search, Indexing and Retrieval tools. The web…

Individual Written Case Analysis On HubSpot: Inbound Marketing and Web 2.0 Oct 26, 2017 Background: HubSpot, founded by Brian Halligan and Dharmesh Shah, is an Inbound Marketing start-up that is riding on the Web 2.0 wave to provide marketing management services for the new internet era in which we live now. They provide marketing strategies, consulting, software solutions and analytical services to businesses, which in-turn facilitate those businesses to ‘pull-in’ their customers.…