Web analytics

In Web Analytics text (Reference #1), Avinash Kaushik discusses 10/90 rule (Pg.16). The rule is, to get maximum value from web analytics implementation, 10% of the investment should be in analytical tools and 90% of investment in intelligent resources. The rule highlights the importance of investment in the people compared to the technology in this competitive era. He believes that contribution of skilled people is the key player in the successful implementation of the web analytics rather than…

The 10/90 rule explains about how a Web Analyst leverages the gap between Technology, Process and People. As technology is required to capture the data, and technology is necessary to actually access and crunch the data. Technology alone, especially when it comes to data, is a critical component, but it is by no means the dominant part of the triangle. Most of the fortune 500 companies think of People first, then the Process and finally Technology. The strategic planning Business objectives are…

Assess Social Networking Tools in Marketing Communications,” Schlee and Harich discuss how students responded to the challenge of using web site analytics to evaluate the effectiveness of social media promotions (2013). Not only did it help them in their evaluation, but it prompted them to try new approaches to reaching people. Students responded to the analytics study with positive feedback. They found the experience valuable and it helped them reach their specific target market. “As businesses…

Highest value from Web Analytics implementation.  Cost of analytics tool & vendor professional services: $ 10.  Required investment in “intelligent resources/analysts”: $ 90.  Bottom-line for Magnificent Success: Its the people. How is 10/90 rule used? The 10/90 rule is postulated based on the fact that companies that could buy one of the best tools still struggle to get actionable insights. Obviously, there is a gap between data and actionable insights, and the bridge is analytics. It is…

Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

can become a vital part of your company as you determine what marketing strategies work best for your company. This technology creates a way to track conversions that originate from non-internet sources, but also as a way to get around holes in analytics data obtained from websites. How It Works Call tracking technology works by creating unique phone numbers for your business based on the type of advertising you use. You may have a general number that people reach your business for all…

recognizes the importance of robust analytics, none of the company’s key initiatives have been centered on analytical capabilities. Still, as a largely virtual company (retail clients are rarely given the occasion to meet with representatives face-to-face) the opportunity is obvious. However, Vanguard remains committed to meeting client needs through more traditional means like expanding call centers rather than turning certain business functions over to analytics enabled automation. Stages It…

Healthcare) utilize analytics to gain a understanding of business trends and opportunity. The Life Sciences and Healthcare (LSH) market segment has been more receptive to participating in online sales transactions and are major purchasers of safety products. Airgas regional offices that support the LSH have a great interest in obtaining and utilizing web data and sales information to support marketing efforts. The Airgas Interactive unit (responsible for the Airgas.com web site) has been…

In building on what we learned, with the help of IT we established a sales and operations planning (S&OP) dashboard. One key element in this, not to be overlooked, as this was the first enterprise-wide analytics system implemented, whereas the roadmap was all departmentalized spreadsheets which were prone to errors. Data was compiled at the SKU level which allowed us to identify how product categories were performing at each customer. POS data that came…

priority is catering to its users by identifying who users are and creating humorous content that engages users and facilitates conversations. When asked about data tracking and the metrics employed by Monkey Pickles, Laura Green, stated that Google analytics and Facebook insight are core tools used to gather information on content reach and user…