Web accessibility

In July 2012 Americans spent 74.0 billion minutes on social media via a home computer, 40.8 billion minutes via apps, and 5.7 billion minutes via mobile web browsers, a total of 121.1 billion minutes on social networking sites (Nielsen Wire, 2012). Looking at the numbers given by Nielsen Wire, it would be rational to jump to the conclusion that online social networking attracts people to waste valuable…

social media to achieve various web objectives, which include creating awareness, generating interest, and creating buzz. One of the social media websites utilized to market the new Acura music-driven campaign is YouTube. According to the textbook, “What makes YouTube so effective for marketers is the ability to use the site as an advertising medium or as a search platform. Marketers can post videos of their products…

Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

“Snapchat Elicits More Jealousy than Facebook: A Comparison of Snapchat and Facebook Use” Preliminary Analysis This article was published in the journal, Cyberpsychology, Behavior, and Social Networking, a “peer-reviewed journal for understanding the social and psychological impact of today’s social networking practices,” (Wiederhold). The article was published online in 2015. The article has three authors: Sonja Utz, PhD, Nicole Muscanell, PhD, and Cameran Khalid. Utz and Muscanell are…

The 10/90 Rule:  Our Goal: Highest value from Web Analytics implementation.  Cost of analytics tool & vendor professional services: $ 10.  Required investment in “intelligent resources/analysts”: $ 90.  Bottom-line for Magnificent Success: Its the people. How is 10/90 rule used? The 10/90 rule is postulated based on the fact that companies that could buy one of the best tools still struggle to get actionable insights. Obviously, there is a gap between data and actionable insights, and the…

In our modern world, social media platforms like as Facebook exist as ‘free’ spaces for social interaction with our friends and family, freedom of expression, and connecting with other users. However, many scholars argue that the convenience of social media – where we can use Facebook without paying money– comes with the cost of our privacy and our free labour. User commodification are significant issues in studies of social media. In his book The Political Economy of Communication (2009),…

My four months at Aces In Motion (AIM) has been a growing experience, both personally and professionally. Professionally, as the marketing intern, I have had the opportunity to manage and maintain all of AIM’s social media accounts (Facebook, Twitter, Instagram), by posting video and photos of all the accomplishments and various day-to-day activities that happen at the center. Along with maintaining the social networks, I have continued to create marketing plans for sponsorship and donor…

market the world has ever seen (Barbook, 2005). This competitive marketplace introduced has radically changed modern day capitalism with the growth of new and alternative economic models. These models largely being introduced in Web 2.0 and advancing into the current Web 3.0 and Web 4.0 (Aghaei, 2012). The internet has allowed consumers to have more power and knowledge over what they buy and where they buy because consumers are not limited to a single space or local store. The internet has…

networking services on top of their current sites which would compete directly with LinkedIn. As of right now, the order qualifiers for Facebook, Twitter, Google, and LinkedIn are their network size, social capabilities, positive user experience, and accessibility. For Facebook, the order winner is the sheer amount of users it has, totaling over 757 million users actively logging in per day (“The Growth of Social Media”, 2014). Facebook also has an order winner of having the most customizable…

collaborating and sharing information” (Leung et al. 3). Social media users can post text, images, and even videos to tell others about their experiences and inform whether their experiences were up to their expectations or not. “… The evolution of Web 1.0 – 2.0 marks a shift from ‘users rather than organizations taking charge [of the Internet]” (Hays et al. 212). Users obtain more control than the actual businesses within the tourism industry because social media has changed the entire…