Web 2.0

The Marketing mix plays a big role in the success of any company, and such is the case for Netflix. While Netflix excels because of its pricing tactics of its many services, it has mainly gained fame by word-of-mouth or through the “grapevine”. Netflix gained a lot of its social media coverage from platforms such as twitter, Instagram, and youtube. Even now, decades after Netflix was founded, it is still all the rage and all everybody can talk about. If you think back about it yourself, you…

One of the reasons why you need to make contests part of your online marketing strategy is because they are based on the concept of ‘free’. Your users feel like they are receiving something of value for free. The concept of free A research conducted by psychologists revealed that ‘free’ tends to give an emotional charge which makes people see what is being given as more valuable than it actually is. To make contests successful as part of your marketing strategy, you need to focus on your…

Not many view Instagram beyond a place to share the snapshots of their daily lives and the visual compilation of their favorite moments, yet it’s so much more than just another social media platform! The platform has helped numerous brands script some truly amazing Instagram Case Studies or success stories as they really are. One of the most comprehensive marketing channels today, social media has evolved, and at the forefront of this evolution stands Facebook, with its family of platforms, of…

Argument Analysis: Alfred Edmond Jr. In Alfred Edmond Jr’s “Why Asking for a Job Applicant’s Facebook Password Is Fair Game,” Edmond explains his reasoning behind why he thinks that employers should be able to ask for the social media passwords for the applicant’s accounts. In his article Edmond argues the case that an employer should be able to ask a job applicant for their Facebook password as a consideration for employment from a prospective employee. Edmond raises some valid points about…

Social media has had an impact on our politics, business, socialization, privacy, and relationships. If our society was challenged with not going on social media for a day, we would be in a lot of trouble. The impact that social media has had on our society is excessive. Social media has allowed us to gain access to any news, or information about almost anything at a faster rate. Although Social media has its positive effects, it also has negative effects that can hinder our outlook on life.…

In the article “Is Facebook Making Us Lonely?”, Stephen Marche asked, “Does the Internet make people lonely, or are lonely people more attracted to the Internet?” His general conclusion described Facebook as a tool, and loneliness results from how people use it. People use social media to open themselves up to the world. Positive consequences of this include developing and strengthening relationships between people separated by distance. On the other hand, loneliness and mental health issues…

1. Perform an ethical analysis of Facebook, what is the ethical dilemma presented by this case? Identify and describe the facts clearly: • Facebook made 3.2 billion in advertising revenue in 2011; 85% of their total revenue. • Facebook launched its IPO (Initial Public Stock Offering) in 2012. • Facebook utilizes their own users online activities to their own benefit; obtaining as much data as possible from each individual. • With this data, they can serve adverts that are relevant…

When you read John Paul Titlow’s essay ”Me: Instagram Narcissism and the Scourge of the Selfie,” people like to believe that looking through someones account or at their information, might be going too far. Some might not think anything about it because the site allows people to post certain posts, pictures, quotes, and videos. People enjoy to let everyone know how they feel and think. When scrolling through Instagram the users might have several thoughts such as: “#please #stop #hashtagging…

“The Great Forgetting” by Nicholas Carr and “Is Facebook Making Us Lonely?” by Stephen Marche tell stories of how technology can be great but there are some under lying aspects which can make it detrimental. Carr writes about how technology can cause some catastrophic events if it malfunctions and our reliance on it has made us observers instead of participants which is causing a decline in our ability to perform tasks. Marche talks about the benefits and drawbacks of using Facebook. He suggests…

We are currently living in a world surrounded by the powerful realm of social media. It has become such an essential part of our daily lives that it has managed to integrate itself into the school environment. In the article “Using Facebook to Teach Rhetorical Analysis”, Jane Mathison Fife discusses how consumed the current generation is in Facebook, and uses it to teach students an important lesson about traditional rhetorical devices. In this article, the author, a professor at Duke…