Volkswagen Touareg

production (OICA, 2013). It should be observed that German automobile manufacturers are the leaders not only in terms of quantitative indicators, but also in terms of safety and quality of vehicles. The largest German automobile manufacturers are Volkswagen AG, BMW AG and Daimler AG with the annual production volume of 9,379,229; 2,006,366 and 1,781,507 automobiles respectively…

Volkswagen strategy is brand differentiation from others and through their strategy, it has created a positive brand image. In addition, the brands reach out to the consumer from corporate executives to family members. By targeting different consumer needs, Volkswagen produces different car models in different categories. Volkswagen emphasis on strong emotional selling proposition (ESP) and Volkswagen mean “people car” in German which consumers will relate with. Volkswagen logo was the…

Based on information provided in the case, Ford has many strengths in the U.S. automobile industry, and few weaknesses. Ford’s size and strong recent financial performance are both strengths given Ford’s access to capital. However, it’s greatest strengths lie in customer loyalty, commitment to quality, and a superior ESP program. Ford has competitive customer loyalty rates, which are currently at 46%. This is likely due to Ford’s commitment to quality and productivity, which it prioritizes over…

Porsche Panamera- Indonesia Introduction Porsche Panamera is a luxury sedan car from the German manufacturer. This car shares its looks with the Carrera sports cars and looks like its revamped version. The internal assembly of this car is quite different to that of Carrera and it is meant for street drives and highway cruising. This car is visible on roads since 2009 and is been manufactured at the Home country and then exported world wide. The V-6 engine is fixed at the front end of the car…

Q1- Discuss if Volkswagen commands competitive advantage, if any, from its operations stratergy. Volkswagen is one of the biggest automobile manufacturers in the world and has the target to be the biggest automobile company in the world by 2018. The operating profit of Volkswagen was recorded to be 12.8 billion euros in 2011 (currently 10.2 billion euros) and a total revenue of 275 billion euros, which is the highest in automobile sector. One of the main reasons for such a high level of…

INTRODUCTION: ABOUT THE COMPANY AND IT'S PRODUCT: The point that has been decided for the undertaking is identified with the auto business i.e. to research the business systems of BMW. BMW is the main premium auto maker on the planet. BMW is an assembling organization in Germany known for its reality class autos and motorcycles, and it is additionally one of the universes most conspicuous and appreciated brands. Known for its dependability and quality workmanship, the organization sold more…

Case One: PORSCHE “How Porsche Created New Relevance for a Revered Icon” Case Summary : The Porsche 911 - revered icon and heart and soul of the Porsche brand, was facing a precipitous sales decline due to uncertain economic situation in United States. Its ultra-performance credentials made it an impractical purchase, as recession-impacted luxury sports car buyers who were seeking every-day drive-ability. The "Engineered for Magic, Every Day" campaigned proved that the 911 - and in fact all…

Case Analysis #1: Volkswagen and the Engine Emissions Tests PR Crisis ϖ Main problems: In September 2015, the United States Environmental Protection Agency (EPA) found that VW cars being sold in America had a “defeat device”, or a type of software program, in diesel engines (TDI) that could detect when they were being tested. It was found that the car maker intended on changing the performance of the vehicles to improve results, making them more enviormentally-friendly. On September 18, the…

BRAND AUDI Audi’s brand was founded in 1932 as a result of a merger between Audi, Horch, and DKW initiated by the State Bank of Saxony to form Auto Union AG. During this time, a purchase and leasing agreement was completed to take over Wanderer’s Automobile Division. Today’s Audi emblem consists of four rings. These rings represent the inseparable unity of the founding companies: Horch founded in 1899, Audi founded in 1909, Wanderer founded in 1885, and DKW in 1904. Following World War II,…

Industry analysis Porter’s Five Forced on Automobile industry Threats of new entrants Automobile industry is very specific industry, it has higher level of entry barriers. Factory facilities, machinery, labor and technology are heavily involved for automobile industry. For a new entrants in automobile industry, they need to look for mass production to achieve economy of scale in mature automobile industry. Second, the facility for automotive manufacturing is quite specialized, it has enormous…