Volkswagen Golf Mk4

Summary: Since Henry Ford, the founder of Ford Motor company, said that a consumer can choose a car in any color if it’s black, customization has come a far way. Customization was deemed very expensive and inaccessible. Nowadays, brands are engaging more in customization to appeal to customers, build loyalty, and create a deeper bond with consumers. It is said that customization have combined elements of mass production to please customers. Companies such as Levi’s would take consumers’…

Automotive engineering today continues to fascinate consumers across the world. Muscle cars have always been a big in the United States such as the Ford Mustang, Chevrolet Camaro, and Chevrolet Corvette. Back in the day, when Ford ran the motor vehicle game with the Model T, American-made was the only way to go. However, since technology and innovation have made somewhat of a race of the auto industry, foreign cars from now big-hitters like Japan and Germany have stolen much of the thunder that…

According to Allan Mulally “Leadership is having a compelling vision, a comprehensive plan, relentless implementation, and talented people working together. People also want to mean. All of us want to know that we are doing great things, that we are touching a lot of people, and that what we are doing is something bigger than ourselves.” Harry Kraemer (2015). Henry Ford’s when he found the Ford Motor Company was to provide freedom of mobility to the masses by making reliable cars at an…

In the 90’s Dodge came out with several new models with technological advances, including new sports cars, trucks and sedans. Dodge came out with a new line of sports cars in the 1990’s that competed with many foreign sports cars including the 350z, RX-7, and the Supra. Dodge was producing sports cars that could be driven everyday, but still have the performance and endurance of a track car. The 1991 Dodge Stealth was one of the sports cars that Dodge came out with to compete with the…

American muscle meets Italian beauty: an all-time-great combination. Ford wanted a mid-engined sports car to sell in its Mercury showrooms and the De Tomaso Pantera was the result of a partnership between Henry Ford and Alejandro de Tomaso, an Argentinian small-time producer of exotic sports and racing cars. Ford engineers took a look at the Mangusta, De Tomaso’s previous offering, and thought its backbone chassis was too weak. So Detroit-born car designer Tom Tjaarda, who had just started…

Many smaller car dealerships can't afford brand-new cars, so in order to stay afloat, they rely on older used cars to sell. The Cash for Clunkers program caused many of the cars that these dealerships depend on to be destroyed and sold for scrap. The program got rid of up to 750,000 used vehicles, and many of these cars were still functioning. The destruction of these cars caused the supply of these still useful vehicles to drop significantly. Because the supply is has gotten lower, and the…

process. Looking at demographic factors, age is important to the car industry due to the global population being older than younger. According to the case, J.D. Power estimated that the average customer for Toyota was 44 years old, compared to 38 for Volkswagen and 41 for Honda (Hill et al., 2015). Therefore,…

The Volkswagen beetle is one of the most recognized cars from nearly any point in automotive history. The VW beetle is one of the first common man cars, making its way from the early sides of Germany warming up for World War Two, to the 1970s, with hippies fighting their ways to peace and love across the world. And finally the Volkswagen beetle survives today as one of the cheapest cars but yet the oldest produced car in the war today. The Volkswagen Beetle has made an impact in history from…

The Tesla Motors, Inc. has dominated the automotive business in the U.S. The long-term profit for the Tesla can be maintained since the company has several strength that are portrayed in the SWOT analysis. However, Tesla uses various strategies to cope up with the global market competition as suggested by the SWOT analysis. Moreover, the global market has continued to expand, and this has favored Tesla since it manufactures electrical cars. The growth of the business/firm and the international…

INTRODUCTION Bombardier Transportation is the rail equipment division of the Canadian firm Bombardier Inc. Bombardier Transportation is one of the world's leading firms in the rail-equipment manufacturing and servicing industry. It is headquartered in Berlin, Germany with regional offices and major development facilities in Canada & the United States. Bombardier Transportation has numerous more minor generation and advancement offices around the world, for accessibility. It offers a wide range…