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    Case Analysis #1: Volkswagen and the Engine Emissions Tests PR Crisis ϖ Main problems: In September 2015, the United States Environmental Protection Agency (EPA) found that VW cars being sold in America had a “defeat device”, or a type of software program, in diesel engines (TDI) that could detect when they were being tested. It was found that the car maker intended on changing the performance of the vehicles to improve results, making them more enviormentally-friendly. On September 18, the…

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    Audi Case Study

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    BRAND AUDI Audi’s brand was founded in 1932 as a result of a merger between Audi, Horch, and DKW initiated by the State Bank of Saxony to form Auto Union AG. During this time, a purchase and leasing agreement was completed to take over Wanderer’s Automobile Division. Today’s Audi emblem consists of four rings. These rings represent the inseparable unity of the founding companies: Horch founded in 1899, Audi founded in 1909, Wanderer founded in 1885, and DKW in 1904. Following World War II,…

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    Industry analysis Porter’s Five Forced on Automobile industry Threats of new entrants Automobile industry is very specific industry, it has higher level of entry barriers. Factory facilities, machinery, labor and technology are heavily involved for automobile industry. For a new entrants in automobile industry, they need to look for mass production to achieve economy of scale in mature automobile industry. Second, the facility for automotive manufacturing is quite specialized, it has enormous…

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    In response to your request, I am providing you with this report concerning the analysis of Uber’s internal strengths and weaknesses and the external opportunities and threats. The Ride sharing service Uber is one of the fastest growing companies at the moment, valued at $ 17 billion. It is available in more than 150 cities in more than 45 countries. Uber has been trying to expand into Europe, but unfortunately with not much success. To make a successful entry into the European market, Uber has…

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    About the Company The Company primarily operates in the automotive segment. The company's automotive operations are further subdivided into Tata and other brand vehicles like Jaguar Land Rover which has enabled the company to enter the premium car market in developed markets such as the United Kingdom, the United States, Europe and China as well as several emerging markets such as Russia, Brazil and South Africa amongst others. Company produces wide range of products like Passenger Cars, Utility…

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    Bayerische Motoren Werke AG (BMW) is a luxury vehicles and engine manufacturing company from Munich, Germany, founded in 1916. BMW develop and produce electric cars and BMW motorcar. It owns Mini cars and Polls-Royce Motor Cars parent company. BMW is one of the most luxury and quality vehicles in the world. BMW has 122,244 of employees currently working in BMW worldwide, 4,700 apprentices and 115 numbers of nationalities working together in Germany the head quarter. The major competitor of BMW…

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    In the play Death of a Salesman, by Arthur Miller, the rise in economic consumerism is a prominent theme in the text. Consumerism is shown through the display of willy’s relationship with his cars and due to willy’s exposure to Dave Singleman and Ben Loman, his economic motivation is internally conflicted; willy also has to deal with the change in the American dream. His exposure to these influences causes him to be internally conflicted with his economic identity. As one of the influential…

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    BMW Case Study: BMW Group

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    3. The German automaker experienced a persevering addition in arrangements in the last few years, as it has reliably had the ability to respond to the strikes of its competitors with a growing level of development and improvement that portrays its products, by virtue of basic hobbies in R&D. The setup is also a fundamental and integrant bit of the high ground of BMW, despite the analysts to the ex head of layout Chris Bangle (Wired, 2009). As far as competitors concern, the BMW has continually…

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    The automobile industry in Ontario immensely affects our society and helps develop our economy as a growing population. The automobile industry is Ontario’s biggest export industry. It produces the most vehicles per year in North America and this industry supports many services that we all rely on as well as it provides many Ontario citizens with employment. In 2014 Ontario’s automobile industry alone produced 2,3828,20 vehicles (6,527) Per day, more than any other province or state in North…

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    Ratan Tata Case Study

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    ANS 1. Following are the challengers face by the Tata Motors- 1. Ratan Tata proposed the idea of delivering the car for the people in the year 1994. The total estimated time is for five years and planned to contact with more than fifty dealer for the distribution of the car all over the India. And also planned to book for 10000 car in the first slot and the 50000 car booking in the second slot. There were market competition prevailing at that time. 2. In the year when Ratan Tata announced about…

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