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    To better understand the category of consumers who excessively consumerism, one will need to identify the four characteristic of a binge or excessive consumer. First, one who falls into excessive consumerism demonstrates difficulty building past history and therefore, they struggle to evaluate their actions for their future in terms of cost and benefit analysis (Biling 373). When a person purchases an iPhone 4s then a iPhone 5 the following year, buying the iPhone yearly starts to become a habit…

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    What if Steve Jobs never created Apple computer products, particularly the iPhone? What if no one else ever conceived of them either? What if computer programmers did not have the kind of curious minds capable of developing apps that increase our access to information on the Internet? These and other similar questions are explored by Brian X. Chen in his book, “Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future---and Locked Us In.” The iPhone is a huge part of our lives,…

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    Worldcom Scandal Summary

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    SUMMARY Originally founded in 1983 as LDDS Communications, today, MCI, Inc. is known as the American telecommunications company that was originally formed as a result of the merger of WorldCom. Currently, MCI, Inc. is headquartered in Ashburn, Virginia but originally WorldCom was headquartered in Clinton, Mississippi (Reardon, 2006). WorldCom’s growing success through acquisitions of other telecommunications firms led it to become the second largest long distance telecommunications company in…

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    Throughout his life, Steve Jobs worked hard and strived to create the best technology. As a child, he made electronics with his father, Paul, in their garage, where he learned all about technology. In high school, Jobs created a device called a “blue box” that let people make free calls to other cities. He came up with the name for Apple, the successful company that he started, from working at an apple orchard over the summer. This shows how casual and frugal Steve was for a . He didn’t need to…

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    There have been a lot of ongoing law suits between Apple and Samsung Electronics in regards to the design of smartphones and computer tablets. Apple and Samsung are giant electronic companies which are responsible for more than half of the smartphones sold worldwide by July 2012. This batter all began in April 2011 when apple began its campaigns to sue Samsung for patent infringement. Patent infringement refers to committing a prohibited act in regards to patented invention with no permission of…

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    The purpose of this report is to change the consumer preference by the development of a new value proposition and marketing mix of the high involve product; the MacBook Air by Apple against its closer competitor Samsung Ativ 9 Plus, to be targeted at a specific segment according to Roy Morgan called “Something Better”. A controlled communication landscape with the consumer has emerged reflecting in the impact of consumer buying process. As a result the outcome is declining affecting directly…

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    The impact on education through the use of Apple’s products The iPhone is considered a popular smart phone in this generation, Apple struggled to keep up with the demand for their phones, usually Apple’s new iPhones are sold quickly upon release and its common to not get your phone on release day, unless you have pre-ordered the moment it is available. Apple selling 10 million ‘iPhone 6’ and ‘iPhone 6 plus’ last year in its first weekend of availability (Eadicicco, 2015). Unfortunately, having…

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    Pineapple Job Analysis

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    Filling That Fruit One of the many folk groups that I belong to is the fruit filling folk group. This is just a fun way of saying that I am a produce clerk inside a grocery store. At this position I preform all tasks that have to do with vegetables and fruits. My job is also maintaining a clean and proficient work space and environment. In my position I fill all of the fruit and vegetables after they have been properly conditioned. I also have to clean the trays and racks that hold the produce…

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    industry in which the firm of interest is operating. Apple Inc. is an example of a publicly traded company with an easy to understand business model in which budding investors can easily venture. The second rule for picking the right stocks involve investing in companies with formidable established brands. The best brands that are emerging may also be considered. Apple has strong brands in the market. Apple iPhones and iPad series are…

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    A Sinking Apple When you think of Apple, what are the first things things that come to everybody 's mind? Effortlessly, Apple enthusiasts would say; innovation, creativity, cutting edge technology, and Steve Jobs. When Steve returned to his rightful place in 1997 as interim CEO and in 2000 as CEO, he had to turn his beloved company back to its’ fundamental roots. He believed the success of the company depended on bringing the design of the products and the technology of the products to work in…

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