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    Media Role in Cultural Education, Acculturation and Diffusion: An Ambivalence of Plausibility and Dysfunctional Trajectories longer shaped as it used to be by people‟s background and their socialization. They hold that factors such as class, gender, and ethnic group, influence people a great deal. In this case the media have taken upper hand, hence people are much freer to choose their own identity and life style from the myriads of what the media give. Accordingly, Baudrillard argues that it…

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    Information The mass media is perhaps responsible for the cultivation of the phenomenon of crowd violence. As Hagger & Chatzisarantis (2005, pg.211) explain, the individual who gets pulled into a crowd has probably observed the prominence with which crowd voice has been covered in the media, and attached some meaning to it. Therefore, crowd violence becomes portrayed in the media as a popular culture, and serves to vindicate the sociological theories of emergent norms and social learning. More…

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    brought up by the practitioners such as interactive multimedia, live blogging reports and digital newspapers. Amongst these new media practices, there is one journalistic format that is known in journalism studies as ‘curation journalism’. The term curation is usually connected to the activities in collecting or exhibiting the work of art. However, in this era of new media, it is observed that the term is also applicable in online journalism work, where the role of journalist in this case can…

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    Negative Normalisation in Media and Society As a nation, we are subjected to different forms of media, all of which can be viewed as positive or negative. Every day we see some sort of advertisement that is unnecessary in the way it is selling brands which majority of the time can be brought down to the over sexualisation of the model, which can be a woman or a man, hired to showcase the product. We see violence in the media, either in a movie or in advertisements for new games and most of all…

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    Pigner's Business Model

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    include: website or mobile app translation, social media campaign setting up and management. The service target the institutions (mainly UK universities) aiming to enter the China market but they don’t know how to launch digital communication channels. In this Essay, Osterwalder and Pigneur’s (2004) the nine business model blocks will be used to investigate PINGPONG Digital’s business…

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    Prfm Sociology

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    Does PRFM still function as mass media, since conventional theories do not say that mass media need to be a community moderator like what PRFM is doing? According to Patria, from the beginning PRFM always prefer to be a medium amongst people so it could make significant social changes. PRFM already considered that the one-way practice as the conventional mass media do is no longer effective to make improvements in the public issues. Consequently, the nature of the media that are directly…

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    In a media pervaded society, it is important for audiences to be critical recipients rather than passive receivers of media information. What role does media have on the society? There are popular metaphors that are used to discuss the role of media in society. A popular metaphor used in discussion is called the “Window”, what is meant by this is that the media gives us a wider view of the world which enables us to see more of the world than our experiences allow. Metaphors contain a wealth of…

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    “Whoever controls the media controls the mind”. Jim Morrison stated that being able to control media gives one power over others. When one controls or produces any type of media that is delivered to the people, one can manipulate them and control the way they think in. Thus, one will have power over them. The government and the occupation are controlling most of the published news concerning Palestine by the media. Nonetheless, the new media helps to decrease the amount of control the occupation…

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    In a media world run chiefly on market model principles, the task of making sense of why these extensive mergers happened is pretty simple, at least in terms of a business stand point. Owning multiple mediums within the industry is how to reach “economics of scale” (Pavlick and McIntosh, p. 51-52), companies such as Disney for instance use synergy to rake in money from various subsets all based on the same idea. This dynamic enables the industries giants not only to reap financial merit, it also…

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    Over the years, the media has served an important role in delivering people the news of the world. People everywhere rely on it to provide helpful and accurate information, but what if the media didn’t provide helpful and accurate information and instead provided people with misinformation or “fake news”? In recent years, the media has opted to provide its followers with interesting fake news rather than report the not so exciting real news. How big of a deal is fake news, is this fake news…

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