Viral marketing

George Nash, Desperate Air Corporation (DAC)’s Vice President is facing an ethical dilemma. The company was desperate to generate cash after experiencing substantial losses, had a negative cash flow, and bankruptcy looms. The company planned to sell its undeveloped property to Fledgling Industries. Nash gave a report of environmental audit of the property, which showed that the property had no problem to the Fledging representative. However, during the negotiation process, Nash was informed that…

Additional dimension of the community sense is how Esty market its platform. Many users censure Etsy for not investing enough in marketing their platform similar to what Amazon does. Instead, Etsy chooses to depend on the shop owners to get the word out about their products, which gives Esty the publicity they need. Also Esty organized many community events likes sewing contents, painting…

PRECISION STEEL FABRICATION Equipment Purchase Decision – Lase Tube Cutter Business Case Tejaswi Pinninti (TPINNI6348) Executive Summary: The Primary issue that is faced by Precision Steel Fabricators (PSF) in this case involves whether we should be purchasing a new industrial laser tube cutter or should we continue using the same equipment’s that are being used currently. The final decision is on the hands of Tripper Hawthorne, the CEO of the company. The in-depth…

The article, Peak experiences and strategic IT alignment at Vermont Teddy Bear, discusses the need for an investment and transition to a more modern system to replace the current legacy system in place. To help with a brief overview of the company, Vermont Teddy Bear Company (VTB), a privately owned company, was founded in 1981 by John Sortino. The company began with Mr. Sortino selling hand sewn teddy bears from a push cart. The company's main objective was to design and manufacture teddy…

Did you know that the shooting of the movie, Joyeux Noel, took place in 4 different countries? The movie was shot in Scotland, France, Germany, and Romania. Joyeux Noel, directed by Christian Carion starring Benno Fürmann as Nickelous and Diane Kruger as Anna, was released in theaters on November 9th, 2005. The movie, Joyeux Noel, is based on a true story that took place on Christmas Eve of 1914. An unofficial cease-fire took place along the Western Front, resulting in the enemies meeting in…

In Porterfield’s model, we first assess threats to entry. This typically deals with barriers such as product differentiation and cost advantages independent of scale to name a couple. Threats that were prevalent amongst Wal-mart China included lack of economies of scale and government policies that hindered their expansion efforts originally. Low profit margins of 2% to 3% forced Wal-mart to increase the amount of product they produced in order to succeed in the long run. However, with Chinese…

In the case study "McDonald's 24/7 Turnaround based on Service and Quality", the key facts would be the downfalls and the criticism that McDonald's took, regarding the service and quality of their products, and what it took to bring about their success. McDonald's stock suffered a major loss in 2002-2003 (Ferrell, 2009). Along with sales and business, they also suffered from being to blame and accused of Americas obesity epidemic (Ferrell, 2009). It took McDonald's former vice chairman and…

As a large-scale transport and logistics company, Kuehne-Nagel considers specific criteria: 3.1 Company mission All of Kuehne-Nagel’s carrier decisions are made to meet the company’s mission of integration, innovation, outstanding quality and operational excellence (Kuehne-Nagel, 2017). Consequently, company forwarding activities employs the MPDS (measure, plan, do, settle) carrier process as shown in Figure 2 to meet the company mission. The MPDS model enables the company to consider and…

Introduction “From humble to hero” this is this title to the history section of The Hershey’s Company website. It is used to describe both the company, and its founder, Milton S. Hershey. This is primarily because prior to Milton’s discovery and fascination of chocolate, he had tried and failed to start two other candy companies. Thankfully, he didn’t give up though, and the Hershey’s Company was officially founded in 1894 in what is today Hershey’s Pennsylvania (The Hershey Company, n.d…

1. Why does Amazon use “Bar Raisers” in the hiring process? Amazon uses “Bar Raisers” to help them in the process of finding an elite recruit to fill a position and future positions at their company. As part of their Strategic human resources management, Amazon has implemented the use of bar raisers to aid in the interview process while they select future recruits for their team. This process allows them to select recruits that fit their organizational culture. As stated in the text “We want to…