Viral marketing

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

Executive Summary The Taj Hotels Group of India’s was created by one of the greatest industrialists, Jamsetji Tata In 1874. Tata group has branched into steel, cement, chemicals, electronics, and multiple other business areas. It was the only hotel when it was created in country. It was located in Bombay and called the Taj Mahal Bombay, later been known as Taj. After the death of Tata Tata’s cousin’s son, J.R.D. Tata, he started running the group ,it has 80 properties all over India . Ajit…

INTRODUCTION: India is one of the developing countries in the world. Aviation in India is one of the major economic factors, and aviation industry is enormously growing day by day. Many airlines operate their functions and services in India among them IndiGo is one the best developing carrier which provides it services on-time based and is very particular with its timing and services. IndiGo is a low cost carrier providing low fares and on-time performance. It provides various services with…

Mark Bittman argues that junk food can be just as expensive if not more expensive then good food. His argument is presented to his readers in “Is Junk Food Really Cheaper” an essay written by Bittman. Bittman tries to convince his audience by connecting the issues with his readers. He then provides his readers with a logical and reasonable argument that makes them re-think if junk food really is cheaper or easier. Bittman confirms his argument by using statements from other creditable sources…

Step 1: Introduction - Summary of The Case Study Designer Kitchen Products (DKP) sells a variety of high-class kitchenware to stores over Europe. Last year, the company has recruited a new sales manager who name as David Seymour, to boost the sales. Yet, he did not hit the target. The management team is very disappointed with the results in the UK and now they are planning to expand the business into Asia. A highly effective sales team is needed for the successful launching of the kitchenware…

The first questionnaire I completed was The Healthy Lifestyle Questionnaire, which had surprising results. I typically consider myself a very healthy individual. I don’t smoke, drink, do drugs, or even abuse over-the-counter medications. I typically workout at least 3 hours a day, 7 days a week. These workouts combinine strength training with cardiovascular fitness activities such as swimming and running. However, when considering my healthy lifestyle, I left out some key behaviors such as using…

SWOT analysis is a procedure or process use to identify the organization strengths, weakness, opportunity and threats. The strengths of Ultimaté Fun Resort are the location. The resort has a good location as the resort is easy to reach everywhere. Tourist can go to the KLCC, Bukit Bintang, Mid Valley and others attractive destination by Lrt as there is an Lrt station nearby. Other than that, the resort also has many buses and taxi passed by in front of the resort. There also have a few shopping…

o The location of the airline is an advantage since its geographical location is in the UAE, which is considered one of the countries that act as a “crossroad between east and west”. o The airline company has a lot of internationally recognized sponsorships; this provides good branding and visibility. Example: Etihad Airways is the sponsor of Manchester City F.C. and has won many awards such as World’s Leading Airline in 2016. ("Etihad Airways", 2017) o Etihad Airways is considered as a…

Part (b):Background of the Nestle (M) BHD Brief history: Nestle(Malaysia) Berhad is a subsidiary of Nestle Group which is a leading company in food and beverages field. Nestle began in Malaysia as the Anglo-Swiss Condensed Milk Company in Penang in 1912 and yet, the company then move to Kuala Lumpur in 1939 in pace with the sustainability development in the Nestle Malaysia. Nestle Malaysia with people-oriented principle has been produced more than 300 halal products in the markets which intend…

“The Business Man” and “Bartleby, The Scrivener: A Story of Wall-street” both present characters who are deeply involved in the world of Business and Work from another view, which is totally different than nowadays people think about a business man whose occupation is joyful and profitable. In fact, both Edgar Allan Poe and Herman Melville agree that, people in business, such as Peter Profit and Bartleby, do not or cannot make choices depending on their preferences or principles, since there are…