Viral marketing

Viral marketing has gained major support over the past few years due to its ability to convey fun, creative messages that are unlike anything ever used for promotion in the past. In a period when media clutter, and the avoidance of it via consumer control, have become major issues for marketers, the ability to create something different and engaging provides a key potential solution. Consumers, especially from the younger generations, value authenticity and timely communication over strictly content based messages. Their attitudes towards traditional advertisements are largely negative, and they instead prefer to have a message that doesn’t come across as simply trying to sell a product. Viral marketing offers a new take on the traditional…

.3 The role of viral marketing 4.3.1 Channels of film propaganda Figure 4.4 where have you seen films’ propaganda It is similar with the investigation of people’s habits of getting information on movies (Fig 4.2). In this sample, there is a significant over half of the respondents always (option ‘5’) see film’s publicity in social media (58.55%) (Fig 4.4). On the other hand, there is less than one-fourth respondents ‘Rarely’ (‘2’) or ‘Never’ (‘1’) notice some propaganda of films on social…

Broadcasters have learned the power of Internet and how YouTube can turn videos into viral, which means make millions of views in a short period of time via online sharing social websites. The TV show “Jimmy Kimmel Live!”, an American late-night talk show, truly understood the power of YouTube and, in 2013, produced a fake viral video called “Twerk Fail” that went viral with 18 million views. The “home-made” video consists of a girl “twerking”, falling down into a candle and ending up setting…

Analysing characteristics of existing interactive videos in media In this essay I will attempt to understand the principals of video technology of two different types of interactive media, such as viral marketing videos and generated videos, I will be explaining the difference between the two while giving examples. With the knowledge that I will have after doing this essay, I will be able to create my own piece of work which will be a video. The term interactive media comes from the use of…

Improved communication, in any aspect of the business, only serves to benefit the company. Operational communication of product information to consumers and stakeholders through the use of social networking has drastically changed business strategies for marketing. According to Phillips, McFadden &Sullins (2010), “traditionally, businesses and firms launched marketing and advertising campaigns targeted at individuals through printed media and audio-visual outlets. This strategy can be costly and…

The focus on the importance of word-of-mouth advertising was a major strength as provided by Jonah Berger. Throughout his book, Berger constantly tied in how STEPPS tied into and is relevant to word-of-mouth advertising. Contagious Why Things Catch on written by Jonah Berger main argument is focused on introducing ideas that would make a product or idea flourish, or simply about “what makes things popular.” A product or idea is able to flourish because it is remarkable, something worth talking…

Riddell Sports’ best option for the promotion of their products is through media exposer and the use of press releases. The success of the product will be credited to its ability to perform efficiently, and the popularity gained in part will increase with time. The attractiveness of a product that offers increased comfort and protection will grow and mature adjusting to the feedback obtained from the consumer’s opinions and product’s reviews. When the product reaches a stages of maturity that…

When a video goes viral on Youtube, the person who produced the video is bombarded by advertisers asking if they can sponsor them. Companies will send free stuff and hope kids will promote it in their videos. Marketers want to promote themselves on these viral videos because of the sheer volume of people who view them. Teenagers are making increasingly attention grabbing videos in order to become famous in the digital world. Gaining “likes” and views on Youtube makes today’s teenagers feel…

worse. The symptoms for West Nile Disease include headache, high fever, neck stiffness, stupor, disorientation, coma, tremors, convulsions, muscle weakness, and paralysis (West nile virus, 2011). West Nile Virus is most commonly found in places like Europe, Africa, West Asia, Middle East and North America. According to the American Mosquito Control Association, 2014, “As of 2014, there have been 36,437 cases of WNV reported to the Center of Disease Control. Of these, 15,774 have resulted in…

I would be a paleontologist in kindergarten so I could breed dinosaurs. And I also remember distinctly going home and crying after learning that all the cool ones were dead. Nobody cares about birds, and my dinosaur phase soon wore off. Although my little life now had no purpose I continued to draw. Because of all my practice I was more advanced than the other children in my classes and it was uncommon for me to show off my artwork. Don’t get me wrong it was still pretty bad, but for a 5 year…