Vida

2.2.6.3 Normative Dimension of COO Verleigh and Steenkamp (1999) defined normative dimension as social or personal norm who shapes consumers buying processes, e.g. using local brand/products in order to back national economy. Normative dimensions can be split into 3 main topics: Foreignness Effect, Animosi-ty Effect and Home-Country Bias Effect. 2.2.6.3.1 Foreignness Effect This point is really similar to which was established earlier in this study (developed vs devel-oping countries), as Nes…

“Desperta Laka ,desperta!” mommy says shoving and pushing me to wake up. I can’t breath. I see a orange light roaring through my home town Chala , Smoky air, screaming, and an engine starting up. Suddenly my window breaks ,glass shatters everywhere ,I see what was thrown “ Una lanza” weird shape, holes over it ,and bonely looking. “Laka ya vamonos.”She didn’t even let me take stuff. “Whats happening” I say. “ Laka Callate go to the bus now!” I listened and went down the stairs and out to the…

In a scene from the 2006 Peruvian film Madeinusa, Don Cayo—mayor of the fictional Andean town of Manayaycuna, breaks a clay pot full of food on the ground, as a gesture that signals the beginning of tiempo santo. As they file out of church after mass, the people of the town prepare to celebrate a period that starts at 3pm on Good Friday—the time of Jesus’ crucifixion—and ends at 6am on Easter Sunday, the time of his resurrection. According to local custom, during this period there is no sin:…

"Prostate yourself here where eternity begins and the earthly greatness is dust" These words can be read every year in the Pantheon barrio, during La Muerteada festival in the hillside town of San Agustín of Etla. This carnival of Death as a part of the cycle of life is celebrated since time inmemorial, its origin is lost back to hundreds of years before, in prechristian times. The oldest people remember it has always been celebrated at the beginning of November and the performance is played by…

Universal Pictures is One of the biggest movie producers out there,and they have made and remade many of their most iconic movies since their beginning in 1912. One of those movies is the 1932 Horror Film “The Mummy” starring one of the greatest actors of all time, Boris Karloff. It even won an academy award for best film in science fiction, horror, and suspense. Due to its success, a remake was bound to happen. In 1999 universal studios did not disappoint when it released “The Mummy” starring…

Some of their music, such as singles on the album Viva La Vida, are more rock based and not quite as quiet and simple, but Yellow is still a good representation overall. The song starts off with a thirty-second instrumental intro. It starts off very soft and slow and around halfway through the tempo speeds up…

Illustrator Report – Kerby Rosanes Tessa Richards For Manila based artist, Kerby Rosanes, illustration was a hobby turned part-tine freelance, turned full time career. He started out drawing and doodling to fill time at work and began posting his art online. He soon grew a large following of sites like Tumblr and DeviantART before he was commissioned to turn his illustrations into a colouring book for adults, called Doodle Invasion, in 2013. By 2014, Rosanes realised he could make a career out…

Tsz Pui, Tong (Zarah) Dr. Susan Hagen EH 350 – Chaucer May 11 2016 Draft - Sin of Pride in the Canterbury Tale Back to the fourteenth century, numbers do not only contain numerical values, but also symbolic meanings. Numerological symbolism plays an important role in medieval literature. Lucas Scott points out the significance of medieval people’s belief in numbers: “[medieval reader’s] treatment of numerological prognostication would be incomplete without a discussion of the link between…

I was left pondering one day after a pastor concluded his sermon with “if you can help one person then your life isn’t in vain”. That remark hit me deeply as in my darkest days I have often questioned the purpose of life and it was in that moment that I received my answer, an answer revolving around altruism. Although we are often taught that in order to find happiness we must look within, the reality may be that to find true happiness we must look outside of ourselves to the next person whose…

For the majority of people around the world, our imagination is something we use as a tool to escape daily life. A way to rejuvenate our souls, a quick passage to a world away from any problems we may have, yet most importantly it is a way to remind us that what is real, is in fact real. In Miguel de Cervantes’ novel ‘El ingenioso hidalgo don Quijote de la Mancha’, the main protagonist Don Quijote has trouble separating what is real to what is only in his imagination. Throughout the novel, Don…