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    This essay discusses how gastronomic philosophy and how it impacts the modern restaurants and food businesses in a global context. The discussion involves the examination of the four following cuisines: Classical French Cuisine, Nouvelle Cuisine, Molecular Gastronomy/Modernist Cuisine, New Danish Cuisine. Various ideas, values and beliefs underpinning the foundation of each cuisine will be discussed, and how each cuisine impacts modern restaurants and food businesses in a global context.…

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    The presentation of imagination accounts for the way a vast amount of advertisements are used to manipulate people. Whether it's drinking with the most interesting man in the world, to eating a huge burger with one of the hottest women there are, or using a body spray that will make women flock to you, imagery in advertisements have a heavy impact on viewers because the main purpose is to create awareness for a product or idea. Advertisers play on emotions and our desire to be part of the…

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    Domino’s pizza has dedicated and committed to quality service, products and delivery for over 50years. The company literally restarted their business from the ground up. Changing the marketing strategy, HR practices, and the taste of the pizza has helped Domino’s reached their way back to the top. Domino’s has taught not only their competitors but a life lesson to us all; no matter what circumstances you are going through, you must stay focus on your vision. The case study focus on the…

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    "Super Size Me" was an outstanding documentary it was really interesting to see the toll fast food could have on your body if it is eaten regularly. This documentary made me want to eat even better even though I rarely have fast food maybe once every two weeks after watching Super Size Me I want to cut it out of my diet completely. I didn't truly realize the harmfulness fast food does to your body before watching this, After watching the documentary from start to finish I truly want nothing what…

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    McLamore Foundation: Burger King McLamore Foundation gives back to the people. The foundation was created in order to help promote charity organizations and activities. Burger King uses their brand to collect donations and scatter it across the world. For example: Burger King has decided to support Room to Read. Since its creation in 2000, Room to Read has changed 7 million children in Africa and Asia by helping them to become literate and teaching them gender equality. Room to Read will create…

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    states “As with the tobacco industry, it may be a matter if time before state governments begin to see a direct line between the $1 billion that McDonald’s and Burger King spend each year on advertising and their own swelling healthcare costs” (393). When the government realized with advertisement will not be the only this that McDonald’s and Burger King will be spending their money…

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    McDonald’s vs. Subway: Food, Money and Charity Fast food restaurants are everywhere. They are convenient and sometimes less expensive than regular restaurants. But, is that all they are good for and is it just about food? For the purpose of this paper, McDonald’s and Subway have been chosen to compare and contrast the differences from food to their social contributions. Both restaurants are part of the fast food industry but sell very different products. They have different backgrounds but have…

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    There is no question more difficult to answer than, “What do you want to eat?” Maybe I am in the mood for something quick or maybe I want to dine in. Do I want a burger? A sub? There are so many options when it comes to choosing a restaurant to dine from. From fast food chains to never ending buffets one can become overwhelmed in deciding on what to eat. Yet, when faced with the option of McDonalds or Miyamis I can make a decision with no hesitation. Miyamis is the better option than Mcdonalds…

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    Fries taste good because fast food companies use artificial flavoring and beef tallow oils in their fries which ensures uniform taste, customer satisfaction, and competition. In the article "Why Fries Taste So Good," the author, Eric Schlosser, argues that the main factor in the success of the fast food industry is artificial flavoring and food coloring. He explains how chemical flavors created by flavorists give fast food its taste and smell, and explains the difference between artificial and…

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    Introduction McDonald’s is the world’s leading chain of fast food restaurants with more than 36,000 restaurants serving nearly 69 million consumers per day across over 100 countries (McDonald’s, 2015). Operating business in an international context with highly increasing competition, McDonald’s and many large corporations are being stuck in conflict with business ethics for profitability. Business ethics are defined by Berger & Herstein (2014, p.1075) as “the application of ethical principles…

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