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A strategic plan is devolved through the process of environmental scanning, or a system of monitoring and evaluating information from internal and external environments to an organization. The easiest way to conduct an environmental scan of an organization is through a process called a SWOT analysis; an analysis of a company’s internal strengths and weaknesses, and external opportunities and threats in the marketplace (Wheelan, Hunger, Hoffman and Bamford, 2015). Apple, Inc. has been a…

Yuriko Martel Macy’s Inc. is a well-known company and #1 department store chain. It is one of the nation’s premier Omni channel retailers, with fiscal 2013 sales of $27.9 billion. With about 840 stores in 45 states, the district the Columbia, Guam and Puerto Rico. Macy’s is different from other retailers, because Macy’s embraces customers and strives them to provide quality experience transcending ordinary shopping. Macy’s provide to customers the most unique and interesting fashion merchandise…

There has been a hot debate for quite some time over which phone, iPhone or Android, is the best. Some people say that Android is more customizable whilst some people say that iPhone is easier to use. There are some obvious distinctions between the two that might make or break one’s decision. One of the first things that is noticeable between an iPhone and an Android is that they differ in looks from each other. Apple, the company that made iPhones, have sort of a “signature” look to…

#subject matter. By April 2012, Instagram has accumulated 100 million users, surfacing any social media platform. I downloaded Instagram two years ago, when I purchased the iPhone 4s. Instagram is a free app available in the Apple App store and Android Play store for Samsung, HTC, etc. I access my Instagram app minimum three…

themselves against their competition. BHS is currently seen as being ‘outdated’ and even though they recently have been rebranded, this has not been carried out through all stores and not been promoted effectively. A key objective which needs to be reached by BHS is for the rebranding and refurbishment to be carried out through all stores and for this to be advertised appropriately to generate interest from potential…

They have the shortest operating cycle of its industry. By adding the inventory conversion period and receivable conversion period, one would get the operating cycle. Wal-Mart had 49.36 days for its operating cycle as of January 2008. A very similar computation of Wal-Mart’s bottom line is its cash conversion cycle. It is calculated by subtracting the days of payable deferral period from the operating cycle. The number of days for Wal-Mart to turn its resource inputs into cash is about…

Among those include the Internet, free guides contained within Sunday newspapers and daily edition capsules, as well interactive cable menus with television listings. Competition also extends into the advertising world, where advertisers now have more magazines, as well as television alternatives, at their disposal (SAS, 2005). Despite these changes, TV Guide has continued to thrive and plans to. The profile for television listing guide customers consists of the following geographic,…

the home screen and create folders for better organization. Most customers are uncertain whether or not they should purchase an iPhone, that is why stores give the opportunity to test the phone before hand. Another perk of owning an iPhone 6 is that it is compatible with other Apple products. Creating an Apple ID can sync all apps from the App store and music from iTunes from an iPhone to an iPad or MacBook. Getting “Family Sharing” can also share apps, music and books with anyone in the family…

As defined by Perrault, Cannon, and McCarthy (2014), the product of life cycle is a four step process that discusses the stages a product experiences from the beginning to the end (p. 235). A product first begins with the market introduction. This is where the new product is introduced to the market, therefore sales tend to be low considering consumers are unaware of what product is being offered. During this stage it is essential to develop and invest in the marketing mix, however this results…

What influences the price of an IPhone or an IPad? IPhones are one of the best cellphones to have; if not, the greatest cellphone every made. When a person thinks of a smartphone, most commonly an IPhones comes to mind. But they’re not the only smartphone company out there. Actually, they’re in an extremely completive market. Where prices are influences by the cost of IPhone or IPad. In the article I read, many different factors influence the price of an IPhone or IPad, the competitors, the…