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rapid expansion 4. Supported by a conglomerate with proven market success (QAF Group) 5. Growing flank product lines 6.Multi-awarded company Weaknesses 1. Limited availability/penetration to lower-end market (sachet economy) 2. No stand-alone stores Opportunities 1. Growing economy and rising middle class 2. Improvement on market coverage and distribution Threats 1. Convergence of competitors 2.Bargaining power of retailers 3.Inflation and tariff 4.Global economic crisis COMPANY'S…

Background, Choice of Strategy and Decisions made SmartMart is a successful retail grocery store, spread over 20 locations. The company’s vision is to provide organic and healthy food to a large market of customers. The Typical SmartMart customer is a health conscious individual or family, who doesn’t mind paying a little extra for products they can feel good about. A key value for them is to be mindful of how their actions impact communities, especially the natural environment. The essence of…

One of the most recognizable brands in our modern society, not only in the United States, but in the entire world, is Apple. Take a stroll across campus and you will find iPhones and MacBooks in the hands of just about every other student. It makes you wonder what is so hypnotizing about this partially eaten apple that makes these products so overwhelmingly popular with our generation. Now consider that somehow, even though they will all tell you otherwise, these Apple users we see every day…

EpiCentre Asia Pte Ltd is the first Apple premium reseller in the region. Its products and services includes the sale of Apple peripherals, its accessories, product training, technical advice and help for its customers. EpiCentre currently has 5 stores (previously 11) operating in Singapore. (Epicentre Pte Ltd, n.d.) Founded in 1819 initially as a British colony by Sir Stamford Raffles, Singapore is located in the south east Asia. It gained its independence in August 9 1965, and it has developed…

history of digitalized music, the income of music streaming programs, how Spotify has altered economics, the future of the industry, and the perceived positives and negatives of Spotify from various audiences. Swanson began her study by asking a variety of bands about their perceptions of Spotify. Her surveys found that all the bands who participated found “no negative sales impacts as a result of streaming services” (214). Additionally, the artists appreciated the music streaming service for…

operating system is they own the whole algorithm from hardware to software so this is considered as the most secure OS (Genes, n.d.). However, if anything goes wrong with the operating system, worry not as Apple has it recall switch which is the App Store. Furthermore, it is simpler for Apple Inc. to distribute the latest update to their customers (Snelling, 2018). On the other hand, the disadvantage is limited customization and widgets. Apple Inc. thinks they know the preference of the…

1.1 Introduction Apple Inc. is one of the most famous companies in the world. Apple Inc. was founded in 1976 as a computer company. In 2001, Apple Inc. penetrated the barrier with the iPod, which eventually led Apple Inc. to become the most dominant market leader in the music player industry (08 December 2008). Shortly after, Apple Inc. joined the mobile phone industry in 2007 with the iPhone, which too, became widely successful. The founders SteveJobs and Steve Wozniak may have been…

adults to get the jobs they need. We provide them with skills to help them navigate the new world they are living in and how to succeed. There is a program called Bus Orientation, which teaches the refugees how to get to the IRC, DWS, and grocery stores. Newly arrived refugees also have Cultural Orientation (CO) training where they are taught how to navigate American culture. They learn about our laws, civic rights, education system and opportunities, immunization requirements, how to make…

(Yaprak, 2012). 3. Case study Case analysis #2: Apple in China Background Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the world. Internal environment analysis –…

Industry Environment Walgreens is the top competitor in the retail drugstore industry. To date, approx. 10,000 stores. Other competitors include CVS, Rite Aid, Target, Walmart, and Kroger. Walgreens creates differentiation by increasing brand loyalty, market share and their Wellness Program. Walgreens offers consumers a variety of basic consumer goods. Walgreens has positioned its company as the market leader of innovative technology by offering cost effective solutions that provide value…