User interface

social commerce. Memorable Social Media Campaigns Business is tough during the holiday season. Use social media to gain you customers’ attention and outsmart your competition. Add visuals to elicit emotion from your shoppers. Persuade buyers with user-generated content. And host competitions to spark brand awareness. Boost holiday sales. Build unforgettable social media…

The Clorox Company has been making cleaning products for over 100 years. The brand wanted to reach out to the modern mothers and fathers with an on-the-go lifestyle and try and erase the notion that the brand was just bleach and for grandmas. Clorox wanted to emphasize how their products help clean up messes faster allowing the consumer more quality time with their family. Clorox got insight that showed new parents turned to social media to post and laugh about the messes their children had made…

One of the reasons why you need to make contests part of your online marketing strategy is because they are based on the concept of ‘free’. Your users feel like they are receiving something of value for free. The concept of free A research conducted by psychologists revealed that ‘free’ tends to give an emotional charge which makes people see what is being given as more valuable than it actually is. To make contests successful as part of your marketing strategy, you need to focus on your…

Purpose2Play YouTube Analysis Brittany Alvarado, a former college athlete and cancer survivor, is the content manager for the women’s professional soccer team in Orlando. Alvarado also works for Purpose2Play, a sports company that creates videos to focus on the background stories and the adversity that professional athletes have endured throughout their lifetime. In Alvarado’s video, she interviewed a professional soccer player who is legally blind in one eye. Purpose2Play and Alvarado use…

the retailer’s website. Social media was key to this movement. Last year, REI had a landing page that would aggregate user pictures with #OptOutside. They also provided graphic overlay with text “On Black Friday I’ll be ___ #OptOutside”, people could choose between different activities such as hiking, camping, biking, etc. Their target ads were location based and provided user resources for local outdoor activities. This allowed for other organizations to jump on board. For example, Kansas…

IV. Findings The findings of the research are separated in three sections: the first part is the main issues proposed in the 25 news articles, and the second part is the results of content analysis of tweets. The final part will discuss the differences and similarities of the discussion about the social issue on the two types of media in detail. A. Six key points of the 25 news reports B. Findings about the 250 tweets The absolute findings resulted from content analysis will be discussed…

action that ties into #OptOutside. One example is how Subaru of America focuses on outdoor life and dogs. Their call-to-action is to use both hashtags #OptOutside and #MakeADogsDay and they will donate to the ASPCA. REI developed another layer to the user-generated content. They deployed peer-accountability to kick off the campaign’s second year. Established outdoor experts or brand ambassadors were given signs that read, “Will you go out with me?” - a new way to challenge people to…

social media platforms like as Facebook exist as ‘free’ spaces for social interaction with our friends and family, freedom of expression, and connecting with other users. However, many scholars argue that the convenience of social media – where we can use Facebook without paying money– comes with the cost of our privacy and our free labour. User commodification are significant issues in studies of social media. In his book The Political Economy of Communication (2009), Vincent Mosco defines…

decisions and share experiences that are specific to them. Since social media consists of user-generated content, the online community sees social media as reliable and authentic. “In this era of social media, the Internet has evolved from a broadcasting medium to a participatory platform which allows people to become the “media” themselves for collaborating and sharing information” (Leung et al. 3). Social media users can post text, images, and even videos to tell others about their experiences…

the online audience on those sites. This is because of the relationship between UGC and interactivity (Thurman, Forums for citizen journalists? Adoption of user generated content initiatives by online news media, 2008). Community media has used UGC as a way of interacting with the audience (Thurman, Forums for citizen journalists? Adoption of user generated content initiatives by online news media, 2008). It is unclear how media companies are making the gate-keeping decisions regarding the…