User-generated content

According to www.merriam-webster.com, a persona is “the way you behave and talk with other people that causes them to see you as a particular kind of person. It is an image or personality that a person presents to other people.” A persona is easy for a person to construct when they are on social media. When an individual gets behind a computer screen, they can easily become any type of person they want, whether it is their realistic selves or someone who is the complete opposite of them. These…

The Ever-changing Retail Landscape The current retail landscape we are living through has proven to be one of the most complex ones yet. However, with the rapid advancement of technology continuously being generated and developed by the day, there is no doubt that we can anticipate multiple drastic evolutions to consumerism and the entire system that operates retailers. Doug Stephens addresses the different elements that constitutes our current and future retail scene, in his book “The Retail…

Cyberspace use is spreading rapidly into our daily life, directly affecting the people's behavior and ideas. Cyberspace or the Internet existence definitely offers wider options of retrieving and collecting information. It surely can be beneficial to the society, but know they can poisonous. Although it may sound all interesting online, there are still drawbacks on the other side of the virtual world. The society may not aware of how the cyberspace is actually impacting our life in both positive…

is describe in the article named “ Fake News on Social Media”, which says “ the role of the Internet sites and search engines in driving news toward trusted sources, increasing fact checking, and improving algorithms to decrease the likelihood of users encountering false news.” This help displays different ways social sites like Facebook can prevent the spread of fake news. As technologies evolve so does the need for news reform. While these examples are good steps towards having information…

1.0 Introduction 1.1 Background In early 1990s, the first smartboard was invented (SMART Technologies Inc., 2006). According the Smart Technologies website, “it was the first interactive whiteboard to give touch control of computer applications and annotation over standard Microsoft Windows application”. Operation system of the smartboard consists of smartboard, computer, projector and special software. All the components are connected wireless or via USB. The smartboard is a new revolutionary…

Margo is a brand which never changed with the customer i.e., Margo failed in understanding the changing customer preferences. The herbal base of the product had been major deterrent. Over the years Margo lost its appeal because it failed to attract users from the next generation who incidentally were flooded with an array of new beauty soaps. Margo failed to identify the changing dynamics of the Indian customers, with more and more brands unfolding before the customer. Herbal was equated with…

have to collect sales taxes in states where they maintain a physical presence (Amazon’s report 2015). Another unique advantage over competitors is a so-called network effect, which essentially is a result of Amazon’s low prices, vast selection and user-friendly interface. These attract millions of customers, which in turn either attract other merchants to the Amazon platform or encourage wholesalers and manufacturers selling directly to Amazon. This effect is further intensified through…

CANADIAN TIRE CORPORATION: PROJECT CRIMSON INTRODUCTION The Crimson Affinity Program is an innovative way to capture new and current customers of Canadian Tire Corporation (CTC). To truly speak the language of our prospective target market, CTC must pinpoint exactly what they are looking for. In order to generate this higher return on investment, we have the perfect solution. Our omnichannel marketing plan provides one seamless experience for customers. MARKET RESEARCH: INTRODUCING PROJECT…

testimonials: This is an interesting way of showcasing the brand interacts internally and externally. Through sharing stories that are surrounded by the new green initiatives, the brand creates a new way of marketing itself. Furthermore, it is using user-generated content, tapping into the peer-to-peer influence of consumer based brand equity (Gil, Andre, & Salinas, 2007). Forest Essentials Foundation: An extension of the Soundarya club (Forest Essentials India, 2015), Forest Essentials should…

and digital media in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social Media sites introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. [2] Living in 2015, most people learn about current events and various updates from…