User-generated content

marketing as well as the activities of content providers. Among the different scholars on affiliate marketing Hoffman and Novak (2000), Fiore (2000), Gallaugher et al (2001), Chaffey (2003), Libai et al. (2003), Duffy (2005), Donna McCarthy (2009) are famous who have the theoretical contributions on such type of marketing. Hoffman and Novak (2000) claim that by employing affiliate marketing, merchants can let thousands of independent websites, called also content providers, to display ads…

In other words, ethics is concerned with distinguishing between good and evil, between right and wrong human actions. The power that Internet provides to its users is overwhelming. The users can harness the power to do either wonders for the humanity or for its destruction. Individuals can exercise their rights of free speech more enthusiastically and at the same time, technology can control those actions by undermining the…

The challenges that many companies have is how to market and advertise their service and product. Social media marketing is seen by many experts as the new ground for marketing that include Snapchat, Facebook, Twitter, Instagram, YouTube, and LinkedIn (Moorman, 2014). Everyday information and knowledge is shared in real time in different social media sites. Research says that the idea of integrated marketing communication (IMC) is to create consistency and interaction by combining marketing…

major role in every aspect of life including events marketing. Social media is part of the so called Web 2.0 where user generated content appears which consist of text, pictures, videos and networks. Text based social media platform is Twitter which contains mainly micro-blogs, picture sharing site is Flickr and the video based media is YouTube. Networks such as Facebook allows users to find friends, share pictures and videos with each other. Social media became a vital communication tool as…

The internet, as expressed by Dahlberg (2005) is a medium that provides a global space for communication and information, through media networking users are able to engage globally with issues, enabling them to express their thoughts and have some control. This differs from Adorno and Horkheimers notion of consumers lacking freedom. The internet is two-way and offers a space for expression and “for…

SWOT ANALYSIS The purpose of this paper is to conduct SWOT analysis on Facebook, Inc. identifying its strengths, weaknesses, opportunities, and threats related to its market and industry. There is no doubt that Facebook enjoys an increasingly wide user base that actively engages on a daily basis in communication and entertainment activities over the Facebook platform making it an attractive place for advertisers and marketers that in turn, makes up the majority of Facebook revenue. However,…

optimistic about it made her a genuine micro-influencer. Another lesson that other micro-influencers could learn from her is her ability to identify her target audience, which is those who love traveling the world. It might be impossible to create contents that appeals to everyone, it is extremely critical to identify and focus on a specific niche. Thus Christine only creates posts that interest her target audience, such as photos of places that most people have never been before and come up…

that even if this was a very risky strategy “the potential rewards outweighed the possible risks… the biggest cost, producing the video content, would be significantly less than for a traditional TV shoot”…

The constant engagement in never ending exploitation, manipulation, and false sense of privacy are all used against us in the hunt of user data and advertising revenue. They feed on the fact that we are totally unaware of what we share and how we need to act in order to be seen or heard. We all develop the sense that we are going to miss something or someone isn’t going to see what we…

It has all got to do with perception. Oxford dictionary definition of perception: The way in which something is regarded, understood, or interpreted. Perception plays a big role in design. When you look at JHB it can be said that it is highly densified leading to unpleasant spaces and movement is very limited, on the other hand JHB can be seen as a rich city with many cultures and historical value and the densification enforces that idea. This is where the designer can use perception wisely by…