User-generated content

Marketing strategies in today’s global marketplace has evolved over the decades. Gone are the days when advertising agencies were focused on local newspapers, magazines and trade journals. According to Advertising Age, in 1999, online advertising hit the $2 billion mark with the industry earning $3 billion (1999). To further quantify this growth, compare Sterling Cooper (the fictitious ad agency from the Mad Men drama series) to social media moguls like Arvin Lal, founder of and CEO of…

Introduction In the past decade, the healthcare industry has seen many changes and challenges, especially with the Affordable Care Act. The policy promises to bring inexpensive health care to all American’s. Additionally, the act places further emphasis on the pay for performance model, which pays physicians, based on the quality, effectiveness and patients total care experience. For this reason, institutions are using Business Intelligence (BI) and analytics to aid with measuring process,…

Distributed Data Processing (DDP) departs from the centralized model in multiple ways. Advantages of DDP are Responsiveness, Availability, Resource Sharing, Incremental growth, increased user involvement and control End-user productivity. These systems improved performance of a computing system and individual users through parallel execution of programs, load balancing and sharing, and replication of programs and data. The problem is how to formalize the development of distributed computing. The…

of business cards at the top of the search results. These are the results that are generated from people who have created their business pages. In addition to providing this localized information, it is also possible for people to locate you more easily using a…

Why Centrist Candidates Can’t Cut It This Century The Fruitless Center Have you noticed that politics keep getting more and more divided? The Democratic and Republican parties have grown farther apart in their ability to work together on key issues. Republicans have moved further to the right, with the Republican establishment losing control of its own party to the ultra-right wing Tea Party conservatives. At the same time, moderate Democrats have had to grant concessions to leftist Progressive…

mosaicing has got an extensive interest with several commercial software packages produced. The process based on the basic geometry of the problem by estimating a 3 × 3 camera matrix or homography for each image. This estimation process requires an initial user input to approximately align the images or a fixed image overlaying. This yields a mosaicing panoramic view of spatial stitched images for certain location or scene in a specific time [6]. Panorama stitching system usually based on…

There are no clear objectives mentioned in the strategy portion of the campaign, but measurable objectives are included in the evaluation portion of the campaign. Impact Objectives: (Informative) “Generate awareness around Netflix’s TV content and position company as creator of binge watching behavior,” (Attitudinal) “Reposition binge watching from fringe extreme behavior to mainstream, moderate, and most importantly positive behavior,” and an Output Objective “Drive “quality” message within…

Every company today has security vulnerabilities and threats from many angles. Individuals will attempt to take advantage of these vulnerabilities to reach their goal. Others will think what they are doing is a joke or legal or worse yet believe they will not get caught. Some are easy to detect, others are not and require prioritization to handle the data from its original location, create an analysis plan, gather the evidence, and create the evidence reports which must comply with all the laws…

Always, a corporate company that sells feminine hygiene products wants to change the stereotype that's out there for girls and “rewrite the rules” which is their main tagline, by sending the message out that it is a positive thing to do things like a girl. Lauren Greenfield is partnered with Always and created the YouTube video that has gone viral and started the #Like A Girl on twitter. Rewrite the rules on the way that pads are made by using flex foam formula. 2. What was the objective of…

watch videos, and get educated on specific information. “Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content” (Spector & Kappel, 2012, p. 1)”. Additionally, the use of smart phones has also made the use of the social…