US Airways Flight 1549

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    to the warm destinations of Mexico and the Caribbean. (Purely Branded. 2016). The 4 P’s of Marketing Model: The first of the 4 P’s of marketing is product. Sun Country Airlines provides lower cost air travel to vacation destinations and charter flights for Military deployments. (Phelps, D. 2014, April). Military charters are a huge market and profitable business model for Sun Country Airlines, however, when charter flying for the military dropped off as a result in the decline in deployments,…

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    One innovation that is currently being tested on small aircrafts is the solar powered airplane. They are planning to test it for the first round-the-world flight using only solar power. Another innovation that we may see early this year or next year is the upgraded armrest divisions. One armrest is detachable and it is an origami-like structure and it divides the armrest into two and increases its width. The…

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    because of a few deregulated policies that are executed within the company. They have a strong belief in creativity, entertainment systems (first one amongst its competitors), on board bar facilities, and increased social activities/interaction in flight. They also provide complimentary limousine services, and beauty treatments for passengers in…

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    Airbus Case Study

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    jumbo market with subsidies from the EU. The financial aids of the main investors France, Germany, Spain and Great Britain, of $4 billion for research and development for the A380 forced Boeing to share the product division with Airbus from the first flight on April 27th 2015 (Warnholtz, 2015). From then on Boeing had to share the super jumbo market and the revenue decreased by more than a half, because of rivalry price wars for a better market positioning in the accrued oligopolistic…

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    Easyjet Case Study

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    of a Greek shipping tycoon, launched EasyJet in 1995 with just £5 million, beginning with a headline-grabbing fare of £29 from Luton to Glasgow (the fare is still about the same today). Stelios got the idea for EasyJet from Southwest Airlines in the US, which prospered by introducing a no-frills, low-price service on short haul routes. EasyJet was floated on the London Stock Exchange on 5 November 2000.It is the largest airline of the United Kingdom, by number of passengers carried, operating…

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    aircraft (the Boeing 737-800) which may help to reduce training cost, maintenance cost, purchase and storage of the spare part of the aircraft. Since these types of aircraft models are widely used the schedule of flight crews become more flexible. Thus, Ryanair can easily recruit the flight crew especially the pilot as most of them are familiar with handling these types of aircraft model. Other than that, Ryanair is purchasing a large number of aircraft from Boeing which they may negotiate the…

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    Air Aviation Case Study

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    1. Overview: Although flight history is full of unfortunate deadly incidents, planes are statistically the safest mean of transport. Saving money and time and safe trips are the main reasons why airplanes are the first choice when it comes to travelling especially for long distances. With the explosion of client demands and the mass production of aircrafts, managing the air traffic becomes harder and eventually the current managing system will fail against the enormous number of airplanes…

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    business. United focuses on two main philosophies that help them stay the world-class airline they say they are. The two business philosophies that they follow is providing world-class customer service to provide their passengers a relaxing and luxurious flight, and creating a workplace where employees feel they can make a solid difference in the company. Providing a world-class customer service base is important in any company but especially in aviation, where the competition is heavy. There…

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    Yotel Hotel Analysis

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    especially concerning of transit passengers who stay in comfortable rooms and who want to insulate from the surrounding bustle, or to spend the night or day, waiting for their flight, and without having to move from the airport to the other hotels which are situated outside airport. This concept is also useful for the passengers whose flights are held up or cancelled. Everything in the rooms is designed and thought out in order to preserve the maximum space. It features ultra-modern technology…

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    Ryanair Case Study Summary

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    It offers flights to secondary cities and airports. By this Ryanair avoids competition and traffic at airports and also avoids airport landing and gate charges. 206 new routes and 10 new bases were opened in 2017. Hence, it is clear that Ryanair has a competitive advantage…

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