University of Maryland, College Park

The following paper analyzes Under Armour; a footwear, apparel and accessories firm launched in 1996. Having witnessed an impressive growth recorded since 2005, the company has grown to rival some of the biggest names in the industry including Nike. This has been largely in part to different financial management strategies, which have focused on aggressive growth plans and accelerated revenue income plans. The paper takes a look at the company’s short and long term financial management plan,…

situations as well. They endorse professional athletes in numerous different sports in order to express their variety of clothing and accessories. Under Armour has also been known for sponsor reality television shows, movies, the Olympics, and universities around the country. Without a doubt, Under Armour is one of the most successful sports wear companies in the country, and some of the credit comes from the way it makes itself known through advertisements. Lately, Under Armour has been…

models, by obtaining exclusive professional athletes to wear their brand. By obtaining exclusive rights from professional athletes wearing the brand, in addition to social media campaigns such as Twitter and being the sole provider of clothing for university sports teams, this increases and reinforces exposure of the brand. Under Armour has established and maintained the popular ‘it’ factor with consumers. Going forward, this should allow the company to further broaden its product portfolio…

products will be primarily Costco and Sam’s Club and we will price our products at a 30% mark up. We will keep the products will have at a high mark up price for our first couple of months in business before we reduce our prices to appeal more to college students. We will be open every day except Sunday from 7:00 AM to 9:00 PM; we open at 7:00 AM to target the early morning active customers and students who are on their way to school. We will close by 9:00 PM because based on Shapefit’s study…

looking at study abroad and participant’s experiences at the University of Maryland. The article will examine the relationship between student’s study abroad experiences and returning back to the United States. The affect on the student’s social and academic life will also be explored. Some things considered are location of study, length of stay, program, and participation in UMD clubs and organizations. The students of the University of Maryland are the participants of the study. Connections…

The Safety of College Campuses today Campus safety was not always a major priority for many universities a decade ago. This unfortunately came at a price for one school back in 2007. On April 16th, a Virginia tech Senior managed to kill a total of 32 people and wounding 17 others on campus. If a single shooter managed to hurt and kill a total of 49 people on two different parts of campus, it was clear that Virginia tech had a major weakness involving campus safety resources. Jill Castellano a…

A critical analysis of Rape culture: its Manifestation in Fraternities and similar Micro-level Environments in Universities Universities and Colleges are breeding grounds for Rape culture: this is the basis of Simone Chiang’s essay. The author explains that the universities become spectators instead of action takers when it comes to cases of rape reported by students. While the act itself is not encouraged, the culture is promoted as a form of bonding for the students. This is an…

Freeze! Security or No Security? What makes you feel so safe on campus? Is it living next door to a police station or is there any security at all? College campuses have brainwashed you and your parents believing you inevitably safe and you possibly are not Enjoying class and earning a degree has never had a security issue? Or has it? College campus has lately been danger zones in the recent years involving rape, assault, robbery and feeling unsafe in a learning environment. Security on…

Campus safety has always been a major priority for most colleges across the country. This unfortunately wasn’t the case for some universities back then. On April 16, 2007, a Virginia tech Senior managed to kill a total of 32 people on campus. Campus safety soon than became an important issue for universities around the nation and the outcome of this incident is best described as a “trigger for the growing number of campus safety resources nationwide”, said by Jill Castellano. As every year…

students in college, then again, so is living off campus. The choice to live on campus or to not can be very tough. An indecisive person could have a very hard time deciding which way to live out their years in college. It may appear to most that living on campus is a no brainer, but in actuality sixty percent of students at public colleges live off campus, according to U.S. News and World Report. On the other hand the same newspaper stated that sixty-four percent of private college students…