Unilever

The Axe Effect advertisement, created by the Axe corporation, takes place in a dark and light contrasted locker room. The lockers are navy blue color. One of the lockers are open at the bottom. There is a man with a towel around his waist in front of the lockers. His body is half skinny and half obese. He seems to be spraying Axe deodorant on his body.The skinny man is very handsome and it can be inquired just from the context of the picture that the obese man is not as appealing as the skinny…

In 1962, Michael Friedman proposed a doctrine in which he states that a company whose goal is to increase profits (legally) has the only social responsibility of a company is to pass on the profits to its stakeholders. In other words, the company does not do justice to its stakeholders by utilizing part of their profits for supporting social welfare causes. Friedman points out stakeholders would not invest in a company from which they cannot the maximum benefits. [1] Over the years, this…

developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals in ways that better satisfy buyer needs and preferences.We will then analyse the factors that contributed to the decision of Unilever to position…

placed the ads down the side of popular highways, especially the famous Route 66. Dollar Shave Club did the same thing. They use funny, extreme, and memorable moments, and get to operate in a connected, sharing world. Dollar Shave Club was bought by Unilever in 2016 for approximately 1 billion dollars. To me, that says that the target audience was reached and influenced…

Animal testing is the use of animals in an experiment with the goal of controlling biological aspects of the creature. Animal testing is a controversial topic because it can be considered humanely immoral yet scientifically necessary at the same time. When using products that are developed using the testing of animals it is necessary to understand the process that the animals undergo. Is a bottle of shampoo worth the lives of 480 testing rabbits? This is an appropriate question when…

There has long much been contention regarding whether it is only the government's responsibility to take proper action against environmental problems, or individuals and companies need to come forward with the enough initiatives for it because their activities are deemed as one of the main reasons for the environmental change. Hence, in this essay, both sides of this continuous phenomenon will be put under scrutiny, although it will be agreed with the later perspective as it has brought the…

Competition analysis Who are the direct competitors for your particular product? How do they compare price wise? Competitors Global 2015 sales • Magnum 2.540$ billion • Haagen dazs 2.086 billion • Cornetto 1.595$ Billion • Ben and jerrys 1,232$…

Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Homemade Ice Cream Inc., decided to be a values-led business with a “commitment to employees, the Vermont community, and social causes in general” (p.265). However, a reputation is built upon actions rather than statements, therefore Cohen and Greenfield must follow through on their promises in all circumstances to build their desired reputation. Unfortunately, financial hardship created a multitude of opportunities for the independent…

Real Strength Are you tired of seeing the lazy, clueless, awkward dads in commercials? The ones whose largest contribution to raising their kid is "yes honey" as their significant other does all the work? The people watching these ads are modern day families and fathers. Many ads show the mother caring for and cooking for the children while dads gone at work or doing his 'man stuff ' and never show a child with their father. Do commercials that show women doing everything around the house and…

Axe Body Wash – Woman Being Sexualized Stephanie Attar Texas A&M University – Corpus Christi Axe was launched in France in 1983 by Unilever. Its original name was Lynx. They couldn’t name it axe back then in France, due to trademark issues. Since then, Axe has evolved to become its own product. From 1990 to 1996 Axe used mostly geographic names to name the scents. When axe was made, their product was mostly to help men attract woman. Supposedly, this went totally opposite of what they thought…